BMW Group's Presence at IAA Mobility 2023 in Munich

author: FutureCar Staff    

The BMW Group is set to showcase its ongoing transformation in the areas of electrification, digitalisation, and circularity at the IAA Mobility 2023 international motor show in Munich. The event will feature the latest models with electrified powertrains from the BMW, MINI, and BMW Motorrad brands, as well as Vision Vehicles and concepts for future mobility. The highlight of the show will be the unveiling of the BMW Vision Neue Klasse, which combines the company's expertise in the three crucial disciplines for the future of mobility.

The IAA Mobility show in Munich provides an opportunity for the BMW Group to engage in constructive dialogue with local residents, visitors, and stakeholders about the future of individual mobility. The event will take place at the exhibition center and the BMW Group's Open Space in the heart of Munich. Visitors will have the chance to see the BMW Vision Neue Klasse, as well as other new models like the fully electric BMW i5, the new fully electric MINI Cooper and MINI Countryman, and the BMW CE 02 eParkourer.

The BMW Group's presence at IAA Mobility 2023 will focus on its commitment to electric, digital, and circular mobility. The company will showcase a selection of new models from its brands that highlight its progress in these areas. The BMW Vision Neue Klasse will be joined by other models that demonstrate the ongoing process of change in various ways.

BMW will introduce plug-in hybrid variants of the new BMW 5 Series Sedan, as well as the BMW i7 Protection, the world's first certified protection sedan with an all-electric drive system. MINI will unveil the new fully electric MINI Cooper and MINI Countryman, while BMW Motorrad will showcase the new BMW CE 02 eParkourer, a compact e-bike designed for urban mobility.

The IAA Mobility show will officially open on September 5th at Munich's exhibition center. The BMW Group will be located in Hall A2, where the BMW Vision Neue Klasse will be unveiled. The event will also feature the IAA Mobility Summit, which will focus on trends and technological innovations for future mobility. One of the central topics will be the use of hydrogen as an energy source for vehicles, with BMW showcasing its development and practical testing of a hydrogen-powered fuel-cell vehicle.

Visitors to the Open Space site will have the opportunity to see models that represent locally emission-free mobility. BMW will present its entire line-up of electric vehicles, including the BMW iX1, i4, i5, iX, and i7. The Open Space will be open to the public from September 5th to September 9th, and on September 10th.

In addition to the IAA Mobility show, BMW Welt will continue to be a destination for automotive enthusiasts during the event. The venue will showcase the current model portfolios of the BMW, MINI, Rolls-Royce, and BMW Motorrad brands, as well as the latest BMW and MINI Lifestyle collections. BMW Lifestyle, together with BMW M GmbH, will also operate a pop-up store in the Hofstatt shopping center, featuring both familiar lifestyle articles and the new BMW Lifestyle collection.

At IAA Mobility 2023, the BMW Group will offer a preview of the Neue Klasse, the upcoming generation of models from BMW. The BMW Vision Neue Klasse incorporates innovations in electrification, digitalisation, and circularity, and represents the future of mobility. Visitors will have the opportunity to see the Vision Vehicle at both the Summit and the Open Space, experiencing its design, control/operation, efficiency, and sustainability.

The BMW Group will also introduce plug-in hybrid variants of the new BMW 5 Series Sedan at IAA Mobility 2023. These models will feature state-of-the-art plug-in hybrid technology, combining petrol engines with BMW eDrive technology for improved performance and efficiency compared to previous models.

Another highlight of the show will be the world premiere of the BMW i7 Protection, a new generation of protection vehicles in the luxury sedan segment. The BMW i7 Protection is the world's first certified protection sedan with an all-electric drive system, offering class VR9 protection without any limitations. It combines integrated protection features with ride comfort, spaciousness, and dynamic performance.

The BMW iX5 Hydrogen will also be showcased at IAA Mobility 2023, demonstrating the company's innovative strength in drive technology. The pilot series of this Sports Activity Vehicle with a hydrogen fuel-cell drive is currently being tested with various target groups around the world. It combines long-distance capabilities, short refueling times, and zero tailpipe emissions, making it a potential addition to the BMW Group's future powertrain portfolio.

Overall, the BMW Group's presence at IAA Mobility 2023 highlights its commitment to electric, digital, and circular mobility, showcasing the latest innovations and advancements in these areas.

FutureCar Staff