GM's Electric Crossovers Make a Comeback in Europe

Home > Industry Analysis > Content

【Summary】GM has confirmed its return to the European market by taking orders for the Cadillac Lyriq electric crossover in Switzerland. If successful, GM plans to expand sales to France and Sweden before targeting other countries. However, the European Union's subsidy probe on Chinese EVs, including the Lyriq, may pose challenges. GM aims to establish itself in at least five European countries in the next few years.

FutureCar Staff Oct 06, 2023 2:48 AM PT

GM's Electric Crossovers Make a Comeback in Europe

In 2017, General Motors sold Opel and Vauxhall to Frances PSA Group — which later merged with Fiat Chrysler to form Stellantis — essentially ending its involvement with the European market. However, the company has announced its plans to make a comeback in 2023, and this is now happening in Switzerland.

The American automaker has officially confirmed that it is now accepting orders for the battery-powered Cadillac Lyriq crossover, with deliveries expected to begin in the first half of 2024. However, Switzerland is just the starting point. If all goes well, GM intends to expand Cadillac EV sales to France and Sweden before deciding on the next country to target.

The goal for Cadillac is to establish a presence in at least five European countries within the next few years.

Considering that the region has one of the highest adoption rates for electric vehicles, GM is keen to explore its potential in the European market. Chinese EVs have already started gaining popularity in Europe, but the European Union has initiated a subsidy investigation on all models originating from China, including those with domestic badges. This could potentially pose challenges for the Lyriq, as it is manufactured in both Spring Hill, Tennessee, and Shanghai, China.