GM's Plan to Sell More EVs Than Tesla Hinges on Offering More Affordable Electric Models
【Summary】General Motors CEO Mary Barra believes that the only way for the brand to compete with Tesla is to sell affordable electric cars, which is something that has alluded the all-electric luxury brand.
Every traditional automaker on the market is looking to compete with Tesla. The all-electric luxury brand got a massive head start on everyone else and they're all looking to play catch-up. Every automaker has its own way of competing with Tesla. Some are going all-in on technology and comfort, while others are looking at having vehicles with more range and better performance. Unlike other automakers, General Motors is looking to go down another route. This one includes making affordable electric cars.
How GM Plans To Outsell Tesla
Anyone keeping track of Tesla's false promises will know that the automaker pledged to sell an affordable electric car back in 2020. The $25,000 autonomous car was supposed to go on sale in 2023. Well, it's 2022 and that vehicle isn't anywhere to be seen. At the beginning of the year, Elon Musk confirmed that the automaker wasn't working on an affordable Tesla. So, an affordable Tesla may never come out.
While Tesla won't come out with an affordable electric car, another automaker is ready to pounce on the opportunity – General Motors. In an interview with Yahoo Finance, GM CEO Mary Barra stated that the automaker is looking to outsell Tesla by the middle of the decade. To do that, Barra believes that cheaper electric cars are necessary.
"Remember, we're not necessarily just selling at the premium end," Barra said, pointing toward the fact that Tesla's most affordable vehicle starts at $48,190 (with destination). "We're going to have electric vehicles affordable at $30,000."
How GM Is Preparing For Affordable EVs
Chevrolet already has Tesla beat on the affordability front, as the Chevrolet Bolt EV starts at $32,495. It's not the newest EV on the market and it doesn't have GM's latest Ultium batteries, but it's still a competitive option. The upcoming Chevrolet Silverado EV will have a rumored starting MSRP price tag of $39,900. The electric Equinox should also arrive in the near future with an affordable price tag.
One major way GM will be able to come out with affordable electric cars is through its partnership with Honda. The two automakers will be working together on battery technology, platforms, and powertrains. While Honda will have its own EVs, finding a partner to help with the costs makes things far more affordable for both brands.
Of course, GM won't put all of its eggs in one basket, which appears to be Tesla's largest flaw. GM's luxury brands, like Cadillac and Hummer, are coming out with pricey electric cars. Barra admits that GM's plans are more long-term ones, though we think the automaker will be in a better position once the ball gets rolling.
-
2023 Jeep Grand Cherokee Trailhawk Now PHEV Only
-
Acura Prevision EV Concept Previews Brand’s Electric Future
-
Hyundai Gets Serious About Electric Performance Cars, Shows off Two Concepts
-
Ford Looks to Have 100% of EV Sales Be Online
-
Volkswagen CEO Believes It Will Overtake Tesla in EV Sales by 2025
-
Report Claims Nissan Leaf Will Be Discontinued by 2025
-
Autonomous Vehicles Will Require Cities to Change Their Transportation Methods
-
Rivian, Mercedes-Benz Partner to Produce Electric Commercial Vans
- Redwood Materials is Building an Electric Vehicle Battery Recycling Facility in South Carolina
- BMW i Ventures Invests in Vendia, a Next-Gen Blockchain Company Helping Businesses to Securely Share Data With Third Parties
- Hyundai Motor Group Signs MoU with SK On Co. to Secure Batteries for EVs Built in the U.S.
- BMW to Test a New Battery in the iX Electric SUV Developed By Michigan Startup Our Next Energy Inc. That Can Deliver 600 Miles of Range
- The World’s First Level-4 Automated Parking Feature Developed by Mercedes-Benz and Bosch is Approved for Commercial Use
- GM Launches its Dealer Community Charging Program, Aims to Install 40,000 EV Chargers in Rural Areas and Small Towns Across the U.S.
- Porsche Looking to Boost its Profits as its Prepares for a 2022 IPO That Could Value the Company as High as $81.4 Billion
- Ford Motor Co is Recalling 2.9 Million Vehicle That Could ‘Roll Away’ After the Transmission is Shifted Into Park
- Rivian is Laying Off 6% of its Workforce, Citing Erratic Economy
- Electric Truck Maker Rivian Opens the First Fast Chargers in Colorado for its Nationwide ‘Adventure Network’