Bentley's Road Trip Upgrade

author: FutureCar Staff    

Superlatives in modern marketing are often overused and fail to live up to their promises. However, Bentley has managed to create a truly extraordinary experience with their Bentley Extraordinary Journeys program. Participants meet at a designated location, pick up a fleet of Bentleys, and embark on a scenic driving route to a specific destination.

While this may sound like something car enthusiasts could plan themselves, Bentley has gone above and beyond to create an adventure that is truly exceptional. With their extensive network of partners and knowledge of the luxury market, they have crafted experiences that are unparalleled. Plus, participants have the opportunity to drive brand-new Bentleys throughout the journey.

The program currently offers six experiences around the world, including one in Britain. Starting at Bentley's own CW1 House, participants are treated to a coffee and croissant before a tour of the factory. This is not your typical visitor center tour, but a real behind-the-scenes look at the craftsmanship and passion that goes into building Bentley cars.

After the factory tour, participants enjoy lunch at CW1 House before heading to a local hotel to freshen up. Dinner is a special occasion, as it takes place in the factory itself, surrounded by partially-completed vehicles. This unique experience brings participants closer to the heart of the brand and builds excitement for the days ahead.

The next day, the journey continues with a drive to Speyside. The fleet of Bentleys, including Continental GTs and Flying Spurs, navigates through the picturesque B-roads of Northumberland, crossing the border into Scotland. The drive is exhilarating, with breathtaking countryside views and the opportunity to truly experience the power and performance of the Bentley cars.

Throughout the journey, Bentley takes care of every detail. Participants can leave their luggage in their hotel room each morning, and it will be safely transported to the next destination. The support crew also takes care of the cars, ensuring they are cleaned, fueled, and ready to go each day. This level of service adds to the overall luxury and convenience of the experience.

The journey culminates at The Macallan Estate on Speyside, where participants are treated to a guided tour of the distillery and a tasting of rare Macallan expressions. Dinner is served at the distillery, offering a taste of northern Scotland's finest cuisine. The trip concludes with a visit to a hidden bar, where participants can enjoy a final digestif of the exceptional Macallan 30 year old.

Overall, the Bentley Extraordinary Journeys program offers a truly extraordinary experience for car enthusiasts and luxury travelers alike. Priced at £14,950 per person, based on two people sharing, it is a once-in-a-lifetime adventure that lives up to its name. For more information, visit bentleymotors.com.

FutureCar Staff