Electric Jaguar GT brand new era

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【Summary】Jaguar is set to enter its all-electric era with a £100,000 four-door GT. The car's design will feature distinct angles, straight lines, and a prominent diffuser. The absence of Jaguar badging is part of the brand's new visual identity. Prototypes of the GT are expected to be tested on the road by the end of the year, with an official unveiling planned for 2024.

FutureCar Staff Aug 18, 2023 4:40 PM PT

Jaguar is set to embark on its all-electric future with a £100,000 four-door GT, and our exclusive image gives us a glimpse of what to expect. The rear image reveals a departure from the brand's current lineup, with a wide stance, squared-off angles, straight lines, and a prominent diffuser. The razor-thin tail-lights and the absence of Jaguar badging further enhance its striking appearance. According to JLR boss Adrian Mardell, there is a clear desire to take Jaguar in a new direction with a fresh visual identity that conveys the brand's emotion. The design team produced multiple options, and the design we see here was the unanimous choice described as "jaw-dropping."

The design process, known as Project Renaissance, was initiated by JLR's Chief Creative Officer, Gerry McGovern. Three teams within JLR's design studio were given a common brief to create three distinct types of vehicles, resulting in 18 clay-model proposals in just three months. Several prototypes of the new GT are expected to hit the road for testing by the end of the year, with an official unveiling planned for April or May 2024 and sales scheduled for 2025.

The new GT also provides insight into the upcoming crossovers that will complete the Jaguar lineup. Mardell emphasizes the importance of maintaining a family look across the range. As part of JLR's Reimagine strategy, the British brand is undergoing a full reboot and will be positioned alongside Range Rover, Defender, and Discovery as one of the four "brand pillars" of JLR. The GT, along with the two crossovers, will be manufactured at the Solihull plant, which will also produce the all-electric Range Rover.

The GT is expected to be the most powerful Jaguar production car ever made, surpassing the brand's existing EV, the I-Pace, in terms of range and charging capacity. Although specific motor outputs and performance figures have not been released, Jaguar claims the new model will have a range of up to 700km (435 miles) and the ability to add approximately 200 miles of range in just 15 minutes of rapid charging.