EV innovation shaping future driving
【Summary】The article discusses the importance of innovation in the electric vehicle (EV) industry and how it can shape the future of driving. It emphasizes the need for supporting industries, such as lubricant manufacturers, to keep innovating to accelerate the transition to EVs. The article also highlights the maintenance advantages of EVs, the barriers to EV ownership, and the increasing availability of EV infrastructure.
Electric vehicles (EVs) have gained significant popularity in recent years and the trend is expected to continue. By the end of August 2023, there were around 850,000 fully electric cars and 530,000 plug-in hybrids on UK roads.
However, while there is interest in owning an EV, not everyone fully understands their advantages. The transition from traditional combustion engine cars to EVs will also require time and investment. This is why it is important for related industries, such as lubricant manufacturers, to continue innovating. The question arises: how can we help consumers better understand the benefits of owning an EV and encourage widespread adoption?
Maintenance of EVs differs from traditional cars. Electric and hybrid vehicles have different maintenance needs, with EVs requiring simplified maintenance due to their electrified powertrains. This simplified maintenance appeals to consumers interested in EVs, especially as workshops offer reliable support for those transitioning from traditional cars.
Consumer interest in EVs has increased for several reasons, including the availability of EV models across different price points, trustworthy maintenance resources, and improved consumer products. Misunderstandings about the negative environmental impact of EV production and batteries are also being addressed globally, driving positive change in these areas.
There are barriers to owning EVs that vary by region, such as cost and infrastructure. In the UK, 39% of consumers are concerned about the initial cost of EVs, while nearly 60% are unaware of the long-term cost savings. Globally, EV infrastructure is improving, with a 50% increase from the previous year. Concerns about battery pollution and range anxiety have also been reduced through improved EV education and circular automotive practices.
Consumers can adjust their lifestyle to seamlessly work with EVs by checking the availability of charging stations in their area and utilizing them when needed. The UK has seen a 40% increase in the total number of public charging points in the last 12 months. Consumers should also research financial incentives available for EV purchases and charging station installations, such as the UK government's Plug-In grant, which offers up to 35% off the purchase price of an EV.
Innovation is happening within the supply chain and automotive-adjacent industries to ensure the best EV products for consumers. Supply chains are becoming more sustainable, with reduced plastic packaging. Lubricant technology is also evolving to meet the needs of electric and hybrid models. Partnerships between organizations in adjacent industries, especially OEM partnerships, are driving progress in innovation and product performance while meeting environmental requirements.
The future of EVs and hybrid vehicles looks promising due to ongoing government regulation, investment in EV infrastructure, and innovation in the automotive sector. We can expect developments in digitization, battery management, and autonomous vehicles. However, it is crucial to prioritize the customer experience as these technologies evolve to ensure a more energy-efficient future.
Disclaimer: The opinions expressed in this article are those of the author and do not necessarily reflect the positions of Automotive World Ltd.
Giuseppe Pedretti is the Regional Managing Director at PETRONAS Lubricants International (PLI).
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