Ford Hires Former Apple Executive for Software Subscription Services

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【Summary】Ford has hired Peter Stern, a former Apple executive, to lead a new business unit called Ford Integrated Services. This unit will focus on selling software-related subscription services to vehicle owners. Stern will oversee the expansion of Ford's BlueCruise driving system and other productivity, safety, and security services.

FutureCar Staff Aug 18, 2023 5:16 PM PT

Ford Hires Former Apple Executive for Software Subscription Services

Ford has made a significant hire, bringing in Peter Stern, a former Apple executive, to lead a new business unit focused on selling software-related subscription services to vehicle owners. The automaker, based in Dearborn, Michigan, announced on Monday that Stern will head Ford Integrated Services, a unit that will merge software and hardware to create innovative services.

Peter Stern, who previously served as Apple's vice president of services, brings a wealth of experience to his new role at Ford. During his time at Apple, Stern was responsible for overseeing various businesses, including Apple TV plus, iCloud storage, Apple Books, and the arcade and fitness operations. His expertise in these areas will be invaluable as Ford aims to enhance its software offerings.

Starting on Monday, Stern will report directly to Ford CEO Jim Farley. In addition to leading Ford Integrated Services, Stern will also play a crucial role in expanding Ford's BlueCruise hands-free partially automated driving system. Furthermore, he will focus on improving productivity and implementing safety and security services.