Cybertruck queues evoke memories of early iPhone frenzy

author: FutureCar Staff    

Tesla has begun delivering the highly anticipated Cybertruck display units to select showroom floors and service centers across the country. The arrival of these trucks has generated significant excitement, with people traveling long distances just to catch a glimpse of them. Additionally, a photo of what appears to be the dirtiest Cybertruck ever seen has surfaced, showcasing the impressive reach of the vehicle's monowiper.

From Texas to Washington, Tesla is strategically delivering Cybertrucks to showroom floors in various locations, including service centers and busy malls, during the peak holiday shopping season. This distribution strategy was initially rumored during the summer, suggesting that a portion of the daily production of ten Cybertrucks was being allocated to specific locations based on factors such as geography, demand, and visibility. It seems that this rumor has turned out to be true.

The first Cybertruck was reportedly delivered to San Diego's Westfield UTC mall without much fanfare, surprising even the Tesla representatives present. Interestingly, the advertising display outside the mall featured a typo, referring to the Cybertruck's "exosekelton," which has since been corrected in subsequent display units across the country. This minor oversight highlights the fast-paced nature of the Cybertruck's launch, which culminated in the highly-anticipated delivery event on November 30th. Following the initial surprise, Tesla fans quickly caught wind of the new launch strategy and have begun forming queues outside Tesla locations where a Cybertruck unit is on display, reminiscent of the lines formed by Apple fans during iPhone releases.

This unexpected demand for the Cybertruck serves as evidence that Tesla may not face significant challenges in terms of demand in the foreseeable future. However, the company's primary concern lies in ramping up production of the Cybertruck. In fact, it is possible that the first retail units may not be delivered to customers in the order of their reservations. The same source who accurately predicted the Cybertruck's showroom appearances before the launch also claimed that Tesla would allocate the first few units to customers based on various factors, including the influence of industry insiders.

It appears that Tesla is targeting the broader pickup truck market with the Cybertruck, rather than solely focusing on its dedicated fan base. This strategy explains the emphasis on showroom displays and industry influencer outreach, as well as the focus on the truck's toughness in advertising campaigns. Tesla has been actively testing the Cybertruck's off-road capabilities, utilizing dedicated testing locations and highlighting its 14-inch suspension travel.

In fact, during a recent overflight of the Gigafactory in Texas, where the first electric pickup is being assembled, observers caught a glimpse of what is possibly the dirtiest Cybertruck ever seen. Covered in mud from the tires to the automatic tonneau cover, the stainless steel body of the truck was nearly invisible underneath. This sighting suggests that the cleaning abilities of the Cybertruck's single Gigawiper may have been pushed to the limit.

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FutureCar Staff