Mirage Discontinuation: Mitsubishi's Plans for 2025

author: FutureCar Staff    

The current generation of the Mitsubishi Mirage was primarily designed to meet emissions regulations in Thailand, one of the brand's largest markets. It serves as a competitively priced global product due to the availability of relatively cheap labor in Thailand.

While the Mirage may not be considered a great car, it has developed a reputation as a bargain transportation option. In fact, in July, it was the only vehicle to sell below $20,000, indicating its long-standing role as an affordable option.

Mitsubishi had plans to abandon the sedan market and focus on value-focused vehicles in developing markets. However, with the shift towards electrified products and larger vehicles, the decision to discontinue the Mirage in the United States is not surprising. The brand intends to prioritize crossovers and EVs.

Despite the Mirage's affordability and impressive warranty, its starting price has increased over the years, reaching $16,245 (before fees) for the basic model. While it remains a practical option for errands and city driving, it lacks power and character, making it less enjoyable to drive on highways or hilly terrains.

Mitsubishi's incremental price increases have contributed to declining sales of the Mirage. In recent years, annual sales have dropped, and it is projected to sell fewer than 10,000 units this year. The overall decline in the economy car segment can also be attributed to staggering increases in new vehicle pricing.

With the uncertain future of the Mirage, it is unclear how long it will remain in the market. However, sources suggest that it may not be available beyond 2025. Mitsubishi has not provided specific details about the Mirage's departure from North America but considers it an entry-level vehicle that still has a role in its portfolio.

FutureCar Staff