Mitsubishi Mirage End Date

author: FutureCar Staff    

The current generation of the Mirage exists primarily to comply with emissions regulations in Thailand, where it is manufactured. This allows Mitsubishi to tap into one of its biggest markets and take advantage of cheap labor, resulting in a competitively priced global product.

While the Mirage may not be considered a great car, it has developed a reputation that it may not entirely deserve. Nevertheless, there is something appealing about its existence.

Recently, there have been claims that the Mirage was the only vehicle selling below $20,000 in July. This suggests that either base model Kia Rios and Nissan Versas are being marked up by dealerships or they are not being shipped to their lots. Regardless, this reinforces the Mirage's role as an affordable mode of transportation.

Automotive News has reported that Mitsubishi plans to abandon the sedan market altogether by the middle of the decade. Despite this, it was expected that Mitsubishi would continue offering microcars with low MSRPs due to its focus on value and presence in developing markets.

Given the shift in the market towards electrified products and larger vehicles with higher profit margins, it is not surprising that Mitsubishi has decided to discontinue the Mirage. The brand plans to halt U.S. sales of the Mirage four-door hatchback and sedan to make room for more crossovers and EVs.

Despite fuel prices and an economy that would seem to support the sale of value-focused cars, the Mirage is another casualty. Mitsubishi is reportedly discontinuing the Mirage by 2025.

In the past, the Mirage was considered one of the best automotive bargains in North America. However, the days of a $13,000 economy car are over as manufacturers have consistently increased the prices of micro compacts and ultimately eliminated them from their lineups.

While the Mirage still offers an impressive warranty and excellent fuel economy, its starting MSRP has increased to $16,245 (before fees) and is expected to rise further as the brand introduces more advanced safety technology.

While the Mirage may be the cheapest car on the market, it is aging poorly. It is slow and lacks character. Its appeal lies in its utilitarian nature, making it a practical choice for those seeking maximum value.

The Mirage is suitable as an errand vehicle, especially in densely packed cities or as secondary transportation. However, it is not enjoyable to drive on expressways or steep hills.

Despite its shortcomings, the Mirage can still be a daily driver for those who prioritize affordability over driving experience. However, as the price increases, the Mirage's value proposition diminishes, especially when compared to models like the Kia Rio and Nissan Versa that offer more modern features and additional power without sacrificing fuel economy.

The Mirage's sales have been declining, with volumes dropping below 10,000 units this year. This is not solely due to the waning popularity of the car but also reflects the overall decline of the economy car segment.

The Nissan Versa has also seen a significant decrease in sales in recent years, indicating the shrinking demand for economy cars. This trend may continue until the only remaining option is the Kia Rio or until Korea realizes the potential of selling pint-sized hybrid crossovers at higher prices.

It is uncertain how long the Mirage will remain in the market, but sources suggest it may not last beyond 2025. Therefore, potential buyers should consider their options before making a decision.

Mitsubishi Motors spokesperson Jeremy Barnes declined to comment on the exact timeline for the Mirage's departure from North America. However, he stated that the Mirage still serves as an entry-level vehicle in their portfolio.

FutureCar Staff