Tesla's unconventional Cybertruck camouflage

author: FutureCar Staff    

Tesla is set to unveil its highly anticipated Cybertruck electric pickup in September. However, despite efforts to keep it under wraps, the futuristic vehicle has already been spotted in public.

Earlier this month, a broken-down Cybertruck was seen poorly disguised as a Ford F-150. Now, the Cybertruck has been caught trying to pass as a Toyota Tundra. The question is, what is Tesla trying to achieve with these disguises?

Previously, the Cybertruck was seen covered in camouflage wrap. However, it seems that Tesla has realized military camouflage is not the most effective in an urban setting. Instead, they are now attempting to make the pickup resemble other vehicles, although their efforts are not fooling anyone.

First, the broken-down Cybertruck was spotted disguised as an F-150. Now, videos have emerged showing the vehicle impersonating a Toyota Tundra, one of the best-selling pickups in the US.

There are various speculations as to the purpose of these disguises. One theory is that Tesla wants to keep the Cybertruck unnoticed in the wild until its official launch. However, the wraps do little to hide the Cybertruck's unique and unconventional design.

Another possibility is that Tesla is testing these wraps with the intention of offering them as customization options for customers. The Cybertruck will only be available with its original stainless steel finish, so wraps could be the only way to personalize it. While third-party companies are likely to offer their own wraps, Tesla may also be planning to provide its own options.

Alternatively, this could simply be a playful joke by Tesla to taunt its competitors, which would align with Elon Musk's sense of humor. Musk has criticized the designs of other pickups as "boring" and has been inspired to create the Cybertruck as a result. Wrapping the Cybertruck to resemble ordinary vehicles could be a way of highlighting how unremarkable its rivals appear in comparison.

FutureCar Staff