Vision Neue Klasse: BMW's Revolutionary Brand Transformation

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【Summary】BMW is set to unveil the Vision Neue Klasse, a concept car that represents the brand's next-generation of electric vehicles. The automaker claims that this new product will change the course of its history and transform the BMW brand. The concept car is expected to be very similar to the production car that will be released in 2025. The Vision Neue Klasse is part of a mega-project that aims to shape the future of the BMW brand, with advancements in battery technology and reduced CO2 emissions.

FutureCar Staff Sep 03, 2023 4:29 PM PT

BMW is gearing up to unveil its next-generation electric vehicles with the upcoming Vision Neue Klasse concept car. The automaker has been teasing the new product, claiming that it will have a significant impact on the brand's history. The highly anticipated electric concept car is set to be revealed on September 2, and CEO Oliver Zipse has stated that it will closely resemble the production car expected in 2025.

In a recent teaser, BMW turned the spotlight on its design team, allowing them to share their thoughts on the new model. While the teaser did not reveal much about the car itself, it did highlight the importance of the concept car. The comments from the design team praised various aspects of the interior, with one designer expressing their love for the yellow interior and another appreciating the temperature controls. Adrian van Hooydonk, the head of BMW Group Design, made a bold statement, stating that he believes the BMW brand will be completely transformed with the launch of the Neue Klasse.

BMW CEO Oliver Zipse has previously described the Vision Neue Klasse as a "mega-project" that will shape the future of the brand. The concept car is expected to feature sixth-generation batteries that offer a 30% longer range, 20% higher energy density, 30% faster charging, and reduced CO2 emissions during the manufacturing process. BMW has confirmed that six vehicles will be based on the Neue Klasse's dedicated EV architecture, with plans for their debut between 2025 and 2027.