Vision Neue Klasse: BMW's Revolutionary Transformation

author: FutureCar Staff    

BMW is gearing up to unveil its next-generation electric vehicles with the upcoming release of the Vision Neue Klasse concept car. The automaker has been teasing the new product, claiming that it will have a significant impact on the brand's history.

The highly anticipated electric concept car is set to be revealed on September 2, following BMW's announcement earlier this month. CEO Oliver Zipse has stated that the concept will be closely aligned with the production car expected to launch in 2025, building upon previous concepts like the BMW i Vision Dee.

In a recent teaser, BMW turned the spotlight on its design team, allowing them to share their thoughts on the new model. While the teaser doesn't reveal much about the car itself, it does provide insight into the significance of the concept.

Various designers express their admiration for different aspects of the car's interior, such as the yellow seats and the sleek temperature controls. However, it is the comments from Adrian van Hooydonk, the head of BMW Group Design, that stand out. He believes that the launch of the Neue Klasse will transform the BMW brand.

The extent of the brand's transformation has been alluded to before, with Zipse referring to the project as a "mega-project" that encompasses the entire company. The Vision Neue Klasse is expected to utilize sixth-generation batteries that offer longer range, higher energy density, quicker charging, and reduced CO2 emissions during manufacturing.

BMW has confirmed that the Neue Klasse's dedicated EV architecture will serve as the foundation for six upcoming vehicles. These vehicles are scheduled to make their debut between 2025 and 2027, showcasing BMW's commitment to the future of electric mobility.

FutureCar Staff