BMW Vision Neue Klasse: Key Insights into the Brand's Future

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【Summary】BMW's upcoming Neue Klasse series will bring radical changes in design language and introduce fully electric models with the possibility of hydrogen fuel cell variants. The interiors will feature a minimalist design with a new iDrive operating system, offering more spaciousness and fewer physical controls. The Neue Klasse platform will be used for six models, including sedans, crossovers, SUVs, and wagons.

FutureCar Staff Sep 03, 2023 10:10 AM PT

BMW is set to introduce a radical change in design language with its upcoming Neue Klasse series. This new design will be applied to all six models that will initially be launched on the platform. The Neue Klasse models will be fully electric, with the possibility of hydrogen fuel cell variants.

The interiors of the Neue Klasse models will feature a minimalist design, offering more spaciousness and fewer physical controls. They will also come equipped with a new iDrive operating system. This departure from the traditional BMW interiors has received mixed reviews, but it is a step towards a more streamlined and modern look.

The Vision Neue Klasse concept gives us a glimpse into what BMWs built after the middle of the decade will look like. It is essentially a thinly veiled version of the all-new 3 Series that will be launched in 2025. However, this concept is not limited to just the 3 Series sedan. It is a preview of the six Neue Klasse models that will be launched from 2025 until 2027, which could include sedans, crossovers, SUVs, and wagons.

There are three major revelations from the Vision Neue Klasse concept. Firstly, it showcases BMW's future design language, which will be used throughout the lineup. Secondly, the Neue Klasse models will share a bespoke EV platform, primarily focused on fully electric power. There will also be some hydrogen fuel cell variants available. Lastly, the interiors of the Neue Klasse models will be minimalist, with a new iDrive operating system and more spaciousness.

BMW's powertrain and battery technology, known as eDrive, will reach its sixth generation with the introduction of the Neue Klasse models. This new generation brings improvements in charging speed, range, and efficiency. BMW claims that the pure-electric 3 Series will have an EPA range of close to 400 miles, making it a long-range EV.

The Vision Neue Klasse concept represents a positive change for BMW. It shows that the company is listening to feedback and making improvements to its designs. This concept gives us a glimpse into the future of BMW's electric lineup and shows that the brand is committed to building EVs. With the launch of the Neue Klasse series, BMW is accelerating its shift towards electric cars and plans to exclusively manufacture EVs after 2030.