BMW's New iX2 Takes Center Stage in Fortnite

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【Summary】BMW is giving Fortnite players the opportunity to experience their new iX2 crossover through a virtual city called Hypnopolis. Players can complete challenges and customize their cars in-game, making BMW the first brand to use this marketing tool. The iX2 is currently available in prototype disguise, and players can personalize their vehicles with limited options.

FutureCar Staff Oct 05, 2023 4:16 PM PT

BMW's New iX2 Takes Center Stage in Fortnite

BMW's upcoming X2 model will soon be joined by an electric variant called the iX2. To introduce players to the new vehicle, BMW has partnered with Fortnite to create an exclusive storyline centered around the premium crossover.

The BMW Group has developed a virtual city called Hypnopolis, where players can explore a new island landscape and complete various challenges. In return for their efforts, players will receive rewards. The highlight of Hypnopolis is the Car Creator, located near the double cone in BMW Welt.

This collaboration marks the first time that players can create a vehicle within the game, making BMW the first brand to utilize this innovative marketing tool. Gamers have the freedom to customize their cars to their liking, resulting in unique digital creations. Although the iX2 is currently only available in prototype disguise, players can still personalize their Bimmers with limited paint schemes, trunk contents, and rims.