Mitsubishi Motors Triumphs in Japan's Good Design Awards 2023

author: FutureCar Staff    

Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) has been awarded the prestigious Good Design Award 2023 in Japan for its three new models: the all-new Triton one-ton pickup truck, the all-new Xforce compact SUV, and the new Delica Mini super height-wagon kei-car. These models were recognized for embodying Mitsubishi Motors' design philosophy of Robust & Ingenious while expressing their individual design concepts.

The all-new Triton is a one-ton pickup truck that offers a safe and comfortable ride in various weather and road conditions around the world. With its Beast Mode design concept, the Triton showcases toughness, strength, ruggedness, and agility typical of Mitsubishi models. The interior is designed for enhanced practicality, catering to professional use.

The all-new Xforce is a compact SUV that combines comfort, practicality, and road handling in a maneuverable, compact body size. Its Silky & Solid design concept features a stylish yet robust, authentic SUV styling and a sophisticated interior with a cutting-edge feel.

The new Delica Mini is a super height-wagon kei-car that offers a spacious interior and powerful driving performance. With the design theme of Daily Adventure, the Delica Mini features an SUV-like styling and a functional cabin suitable for outdoor and everyday use.

The jury praised the Triton for meeting the requirements of the ASEAN and Latin America markets, offering power and a sense of fun that sets it apart from other commercial vehicles. They also highlighted its spacious cabin, functional instrument panel, low cargo bed, and excellent workmanship.

The Xforce impressed the jury with its powerful front and rear fenders, giving a sense of massiveness despite its compact size. The exterior design exudes the appeal of an advanced SUV, while the interior creates a sense of excitement through well-organized modeling and the skillful blending of colors, materials, and finishes.

The Delica Mini's exterior design conveys a sturdy and powerful impression, combined with a sense of affability. The ring-shaped headlights and the body color successfully evoke a sense of adventure. The interior design complements the exterior, giving a clean and sturdy impression.

The Good Design Award, organized by the Japan Institute of Design Promotion, has been the comprehensive design evaluation and commendation system in Japan since 1957. It aims to improve Japanese industry and lifestyle through design excellence. Mitsubishi Motors' three award-winning models reflect their commitment to providing customers with reliability, excitement, and unique designs.

Mitsubishi Motors Corporation, a member of the Alliance with Renault and Nissan, is a global automobile company based in Tokyo, Japan. With a global footprint and production facilities around the world, Mitsubishi Motors has a competitive edge in SUVs, pickup trucks, and plug-in hybrid electric vehicles. The company has been a leader in electrification, launching the world's first mass-produced electric vehicle in 2009 and the world's first plug-in hybrid electric SUV in 2013.

For more information on Mitsubishi Motors, please visit the company's website at https://www.mitsubishi-motors.com/en/.

FutureCar Staff