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BMW's Next-Gen Electric 3 Series: Vision Neue Klasse Concept

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【Summary】BMW has unveiled its Vision Neue Klasse concept, providing a preview of the next-generation electric 3 Series. The design takes inspiration from BMW's pioneering era in the 1970s and '80s, featuring a shallower and wider kidney grille, classical and refined lines, and a retro 'shark-nose' bonnet. The car will be built at BMW's green iFactory in Hungary, and the production version is set to be launched in 2025.

FutureCar Staff    Sep 02, 2023 4:59 PM PT
BMW's Next-Gen Electric 3 Series: Vision Neue Klasse Concept

BMW is taking a step back in time with its next-generation 3 Series saloon, drawing inspiration from its pioneering days in the 1970s and '80s. The production version of the new BMW 3 Series, set to launch in 2025, is said to mark the beginning of a new era for the German car manufacturer. To give a glimpse of what's to come, BMW has unveiled the Vision Neue Klasse concept vehicle at the Munich Motor Show.

The new design of the electric BMW 3 Series features a shallower and wider kidney grille mounted on a retro 'shark-nose' bonnet, replacing the controversial giant mega-grille. The styling has been toned down to create a more refined and elegant look, reminiscent of BMW's earlier years. One of the key innovations in the new model is a super-widescreen IMAX-style head-up display that covers the entire width of the windscreen. BMW plans to incorporate this new styling into six models over the next two years.

The new electric 3 Series, which will be produced at BMW's green and hi-tech iFactory in Hungary, is expected to be named the i3. This change in style is significant because BMW claims it will set the design direction for all future BMW models. The company's 'New Class' concept emphasizes its commitment to innovation in electrification, digitalization, and recycling.

The Vision Neue Klasse prototype showcases BMW's new design language, featuring expansive surfaces and a minimalist approach with a few distinctive lines. The car incorporates recycled materials and recyclable components to reduce its carbon footprint throughout its lifecycle. BMW aims to lead the way in sustainability by enhancing recycling and dismantling processes.

The interior design of the new BMW 3 Series is focused on simplicity and sustainability. The use of decorative chrome and leather has been minimized, optimizing the carbon footprint of the production process. The car offers a user experience that merges real and virtual worlds, with features like the BMW Panoramic Vision head-up display and customizable ambient lighting. The driving experience is enhanced by the BMW Intelligent Personal Assistant and various driving modes tailored to different situations.

BMW's new generation of electric vehicles will benefit from advancements in technology, including improved battery cells with higher energy density and sixth-generation eDrive technology. These developments will result in faster charging speeds, increased range, and overall improved vehicle efficiency. BMW envisions a future of individual mobility that is digitally immersive, emission-free, and sustainable.

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