Ford Hires Former Apple Executive for Software Subscription Services

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【Summary】Ford has hired Peter Stern, a former Apple executive, to lead a new unit called Ford Integrated Services. The unit will focus on selling software-related subscription services to vehicle owners. Stern will be responsible for expanding Ford's BlueCruise automated driving system, as well as productivity, safety, and security services.

FutureCar Staff Aug 15, 2023 4:34 PM PT

Ford Hires Former Apple Executive for Software Subscription Services

Ford has announced the hiring of Peter Stern, a former Apple executive, to lead a new business unit focused on selling software-related subscription services to vehicle owners. The automaker, based in Dearborn, Michigan, has created Ford Integrated Services, a unit that will combine software and hardware to offer innovative services to its customers.

Peter Stern, who previously served as the vice president of services at Apple, brings a wealth of experience to his new role at Ford. During his time at Apple, he oversaw various services such as Apple TV plus, iCloud storage, Apple Books, the arcade, and fitness operations. His expertise in managing these businesses will undoubtedly be valuable in driving Ford's software-related subscription services.

Stern officially started his new position on Monday and will report directly to Ford CEO Jim Farley. In addition to leading Ford Integrated Services, Stern will also be responsible for expanding Ford's BlueCruise hands-free partially automated driving system. Furthermore, he will focus on enhancing productivity and implementing safety and security services for Ford's customers.