Ford Hires Former Apple Executive for Software Subscription Services Unit

author: FutureCar Staff    

Ford has made a significant hire by bringing on board Peter Stern, a former Apple executive, to lead a new business unit. This unit will focus on selling software-related subscription services to vehicle owners. Stern, who previously served as Apple's vice president of services, will be in charge of Ford Integrated Services. This unit aims to combine software and hardware into innovative services for customers.

During his time at Apple, Stern had oversight of various successful ventures, including Apple TV plus, iCloud storage, Apple Books, the arcade, and fitness operations. His expertise in these areas will undoubtedly be valuable in his new role at Ford. The automaker is confident that Stern's leadership will help drive the success of their software-related subscription services.

Stern officially joined Ford on Monday and will report directly to CEO Jim Farley. In addition to his responsibilities with Ford Integrated Services, Stern will also be tasked with expanding the capabilities of Ford's BlueCruise hands-free partially automated driving system. Furthermore, he will oversee the development of productivity, safety, and security services.

Ford's decision to hire Peter Stern demonstrates their commitment to staying at the forefront of innovation in the automotive industry. By combining software and hardware into subscription services, the company aims to enhance the overall ownership experience for their customers. With Stern's expertise and leadership, Ford is well-positioned to deliver on this goal.

FutureCar Staff