Hyundai's Santa Fe gets off-road upgrades

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【Summary】Hyundai's Santa Fe has received its biggest update since its launch in 2000, with improved off-road features. The carmaker aims to sell 135,000 units in North America, 16,000 units in Europe, and 70,000 units in Korea next year. The fifth-generation model hopes to restore the image of Korea's bestselling SUV, as it was outpaced by Kia's Sorento in recent years.

FutureCar Staff Aug 31, 2023 4:57 PM PT

Hyundai's Santa Fe gets off-road upgrades

The Hyundai Santa Fe, the first Korean-made sport utility vehicle, has undergone its most significant update since its introduction in 2000. This new version boasts improved off-road features in both design and performance.

Hyundai is positioning the All New Santa Fe as a mid-sized family vehicle that appeals to both city commuters and outdoor enthusiasts. The company has set ambitious sales targets for the vehicle, aiming to sell 135,000 units in North America, 16,000 units in Europe, and 70,000 units in Korea next year.

During a media preview on August 9, Kim Yoon-su, director of the domestic marketing department at Hyundai Motor Group, explained the company's approach to the new Santa Fe. "From the beginning, the Santa Fe had a strong SUV heritage, but the challenge was to overcome its mundane image that lacked standout features," said Kim. "We aimed to create a unique image for the new Santa Fe by combining a robust exterior with delicate interior design."

The fifth-generation full-change model of the Santa Fe, after five years, seeks to restore the reputation of Korea's best-selling SUV. Until 2020, the Santa Fe held the top spot among SUVs sold in Korea, but it was overtaken by Kia's Sorento. Since then, the Sorento has maintained its position as the best-seller, with 70,018 and 68,220 units sold in 2021 and 2022, respectively. In comparison, the Santa Fe sold 41,739 and 28,205 units during the same period.