Imagine Alfa Romeo's Upcoming Model Unveiling

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【Summary】Alfa Romeo is asking fans to imagine their upcoming model using AI-generated renderings. The model is expected to be a mid-engined supercar, but fans can submit any ideas they wish. Renderings will be created based on 6-word submissions and the best results will be shared on Instagram. Details about the model are highly classified, but it may share underpinnings with the Maserati MC20 and feature a twin-turbo V6 engine. The model will be unveiled next week at the Alfa Romeo Museum in Italy.

FutureCar Staff Aug 26, 2023 4:30 PM PT

Imagine Alfa Romeo's Upcoming Model Unveiling

The Australian arm of Alfa Romeo has launched a creative campaign, inviting fans to use artificial intelligence to imagine their dream Alfa Romeo models. While the upcoming model is expected to be a mid-engined supercar inspired by the Alfa Romeo 33 Stradale from 1967, the fictional models can be anything fans desire. Alfa Romeo's website provides examples such as supercars, grand tourers, sedans, and even a coupe SUV.

To participate, fans can comment on Alfa Romeo Australia's Instagram post with six keywords describing their dream model and the desired environment. Alfa Romeo Australia will then create AI-generated renderings based on the submissions and share the best results on their Instagram profile.

While details about the upcoming model are scarce, Alfa Romeo has released teasers of the grille, taillight, and steering wheel. The brand has kept specifications highly classified, but rumors suggest that the model could share underpinnings with the Maserati MC20 and feature a twin-turbo 2.9-liter V6 engine from the Giulia GTA. It is speculated that the model will be named the Alfa Romeo 33, have a top speed of 333 km/h (206 mph), and be produced in a limited number of 33 units with a price tag of over €1 million ($1.1 million).

All questions will be answered next week during the big unveiling event at the Alfa Romeo Museum in Italy, where the original source of inspiration, the Alfa Romeo 33 Stradale, is housed.