Increasing driver data collection through transparency

author: FutureCar Staff    

Driver monitoring systems (DMS) are becoming more prevalent and sophisticated in new vehicles to ensure occupant safety. However, the issues of data privacy and transparency surrounding these systems continue to spark debates in the industry. Cultural differences in data collection expectations, transparency of data use, occupant awareness of technology, and cyber security are among the prominent topics discussed.

The 2023 'Data privacy and transparency within driver monitoring' event, held during the In-Cabin Brussels automotive interior specialists conference, addressed these DMS issues. The panel included industry experts such as Gunnar Troili from Tobii, Philippe Dreuw from Robert Bosch, and Bjoern Meyer from Sony Europe.

One key issue is the difference in Europe's approach to data transparency and safety compared to other markets. Meyer expresses skepticism about the possibility of a global DMS data privacy and transparency standard, citing varying cultural values concerning privacy. Dreuw acknowledges the importance of GDPR in protecting people and their data but highlights the need for better education for drivers on how their data is collected and used. Troili emphasizes the learning process involved in being transparent and open, as drivers become more aware of what can be done with their data.

Another challenge is the potential invasiveness of DMS. Meyer suggests that OEMs can hide data-collection features through styling, making it important for users to be aware of the presence and purpose of cameras in the car. Dreuw believes that users need to be more conscious of the privacy implications of technology like DMS and consider the data-sharing they are signing up for. The complexity of cutting-edge in-car technology also poses challenges, especially in terms of data regulations and the security of data storage.

Cyber security is a fundamental consideration in DMS design, as data is often remotely stored and susceptible to manipulation. Meyer emphasizes the need for consistent updates to security software to prevent data manipulation and potential dangers. Additionally, the monetization of DMS data is a hypothetical scenario that raises questions about drivers' willingness to trade data for incentives such as reduced insurance fees.

In conclusion, the main goal of DMS technology is to benefit the driver and save lives. However, drivers need to be informed about the reasons for collecting their data, especially as DMS systems are used for more functions. The explanations behind data capture and storage should be simple yet comprehensive.

FutureCar Staff