Mercedes' Production Era: Embracing Digital Transformation

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【Summary】Mercedes-Benz reveals its vision for the future of automotive manufacturing, emphasizing the importance of digital technology and software integration in factories. As the industry shifts towards electric vehicles and explores connected vehicles' potential for additional revenue streams, digitalization becomes essential. Mercedes' approach focuses on a "digital first" strategy to adapt to the changing landscape of electrification and software-defined vehicles.

FutureCar Staff Oct 30, 2023 11:17 PM PT

Mercedes' Production Era: Embracing Digital Transformation

The automotive manufacturing industry is going through a significant transformation as it shifts from internal combustion engines (ICE) to electric vehicles (EVs). This transition not only involves a new powertrain but also the integration of software and the exploration of connected vehicles' potential to generate additional revenue. During this experimental period, the use of digital technology in factories has become more crucial than ever.

As the industry prepares for a future dominated by electrification and software-defined vehicles, the question arises: what will drive the ongoing digitalization of production networks? Mercedes-Benz provided some insights into its own vision for the next phase of automotive manufacturing during a virtual press event in September 2023.