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'New Addition' to join JLR's compact SUV line-up by 2027

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【Summary】Jaguar Land Rover (JLR) plans to introduce a new compact SUV, dubbed the "baby Defender," by 2027. The vehicle will be part of JLR's expansion of the Defender family into the compact 4x4 segment. It will share the company's new EMA electric vehicle platform with the next-generation Range Rover Evoque, Velar, and Land Rover Discovery Sport. The smaller Defender will be more compact in size and may be called the Defender Sport.

FutureCar Staff    Aug 14, 2023 6:43 AM PT
'New Addition' to join JLR's compact SUV line-up by 2027

Land Rover is set to introduce a new "baby Defender" model, expanding its lineup and venturing into a new segment. The compact 4x4 has been rumored for years but has never been officially announced by JLR. However, it is now expected to arrive as a sibling model to the next-generation Range Rover Evoque, Velar, and Land Rover Discovery Sport, sharing the company's new EMA electric vehicle platform.

The confirmation of the smaller Defender was made by CEO Adrian Mardell at JLR's recent investor conference. He stated that the "Range Rover, Defender, and Discovery brands will come off that platform." This sheds light on the mysterious fourth model line that will be built alongside the three electric SUVs at the Halewood factory.

While no further details were provided, it was revealed that the smaller Defender will use the electric-only EMA architecture. This suggests that it could be called the Defender Sport and may be available in dealerships as early as 2027. Compared to the current combustion engine-powered Defender, the new model will be much more compact in all dimensions.

The electric variant of the Defender, due in 2026, will use the MLA structure from combustion-engined and future electric variants of the Range Rover. The smaller EMA-based car will be similar in size to its platform-mates, measuring around 4.6m long, 2m wide, and less than 1.8m tall.

JLR's ambition to separate each of its core brands into four distinct product lines is driving the introduction of new Defender models. As part of this separation, the Defender strapline will be "embrace the impossible," paying homage to the original car's off-road heritage.

Anthony Bradbury, JLR's marketing director, emphasized that Defender-badged cars must embody a sense of activation and adventure. Even the smallest entrant into the family will maintain the rugged, go-anywhere ethos that made the Defender famous.

The EMA-based cars will feature advanced battery and propulsion technology, with 800V charging architecture and a peak rate of 350kW. The batteries, supplied by Tata's UK-based factory, will have higher energy density, allowing for a slimmer design that maximizes cabin space. The raised ride height will further enhance the Defender brand's identity.

The new Defender Sport, priced lower than its full-size sibling but with comparable attributes, has the potential to become a key volume player for JLR globally. It is expected to be built in Merseyside, using batteries manufactured in Somerset.

While JLR has not disclosed specific sales targets for its EMA-based models, the success of the Range Rover Evoque and Land Rover Discovery Sport suggests that downsized interpretations of iconic SUVs have strong appeal in the premium car market.

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