Porsche's Grand Return to Dubai

author: FutureCar Staff    

Icons of Porsche is returning for its third edition after a successful event last year. The car gathering, which took place at the Slab in Dubai Design District, attracted over 15,000 people in 2022. This year, the event promises to be even bigger and better, drawing Porsche enthusiasts, car lovers, families, and trendsetters. The two-day event will take place on November 25-26 and will feature a diverse range of attractions.

Among the highlights of Icons of Porsche will be the first public display of the new Panamera. There will also be a supercar showcase led by the Mission X all-electric hypercar concept. Additionally, the event will boast the largest display of classic Porsche models in the Middle East, immersive art installations, and fun family activities.

Dr Manfred Bräunl, CEO of Porsche Middle East and Africa, expressed his excitement about the event, stating, "Icons of Porsche shows the passion of the Porsche community in the Middle East and has become an internationally recognized event. This year, we will attempt to go one better with the reveal of several new Porsche models that have never been seen in the region before, as well as activations and entertainment for the whole family."

To make this year's gathering more vibrant, the theme is "Dream in Full Colour," commemorating the 75th anniversary of Porsche. The theme symbolizes the brand's courage to innovate. In 1948, Ferdinand Porsche built the first Porsche, the 356 No 1 Roadster, after not finding the car he dreamed of and deciding to create it himself.

As part of the celebration, Icons of Porsche will showcase every generation of the iconic 911, in honor of its 60th anniversary. The event will also pay tribute to the 100th anniversary of the 24 Hours of Le Mans. The Porsche Museum in Germany will contribute famous classic Porsche race cars, including the 917 KH Renntaxi and the Porsche RS Spyder.

The focus on innovation continues with the Mission X, a two-seater concept of a hypercar. It features Le Mans-style doors and a high-performance yet efficient electric powertrain. With a power-to-weight ratio of one PS per kilogram and exceptional downforce, the Mission X could potentially become the fastest road-legal vehicle if it goes into production.

In addition to the cars, Icons of Porsche will showcase artwork installations from renowned artists and offer popular food and beverage vendors. There will also be a special Porsche merchandise pavilion, where attendees can find lifestyle items for everyone.

To attend the event, visitors can register for complimentary single or family tickets on the official website, www.iconsofporsche.com.

FutureCar Staff