RealTruck, Inc. purchases Go Rhino

author: FutureCar Staff    

RealTruck, Inc., a leading manufacturer of truck, Jeep®, and Bronco® accessories, has expanded its position in the market with the acquisition of IDDEA, which operates under the well-known Go Rhino brand. Go Rhino is known for its innovative premium products and holds numerous patents for its offerings. This acquisition strengthens RealTruck's portfolio of brands, which includes truck bed covers, liners, steps, floor liners, fender flares, vent visors, and cargo management solutions.

RealTruck CEO Carl-Martin Lindahl expressed his excitement about the partnership, stating, "We're pleased to welcome the Go Rhino team to our family of leading aftermarket automotive accessories brands. We look forward to expanding RealTruck's operations into Mexico with Go Rhino's impressive product design, development, and manufacturing teams." Manuel Alvarez, president of Go Rhino, also expressed enthusiasm about the partnership and the opportunity to increase consumer awareness of their products.

Go Rhino is well-known for its side steps, running boards, sports bars, hitch steps, bumpers, and accessories for public safety vehicles. They also offer an extensive lineup of Bronco®-specific accessories. With over 40 years of experience, Go Rhino's products are designed to provide the perfect combination of fit, function, and style.

Manuel Alvarez reiterated their commitment to innovation and customization, saying, "At Go Rhino, we're passionate about providing the most innovative products so people can both pursue and express their lifestyle in a customized vehicle with top-quality products. We are excited to partner with RealTruck to expand our products' reach in support of their vision to scale the aftermarket accessory market through increasing consumer awareness."

Alvarez, who has owned and managed the business in Mexico for several decades, will continue to lead RealTruck's operations in Mexico and play a crucial role in the company's product supply leadership team.

About RealTruck, Inc., headquartered in Ann Arbor, Michigan, is a premier vertically integrated company specializing in truck, Jeep®, and off-road parts and accessories. With over 5,000 employees and 35 locations across North America, RealTruck.com is the ultimate destination for those who live a real-truck lifestyle. The company is known for its customer-first mindset and industry-defining products, with over 570 patents and counting. RealTruck, Inc. offers a wide range of products and serves customers through its website, dealer locations, and automotive partnerships. Their goal is to deliver a seamless consumer experience from idea to installation.

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SOURCE: RealTruck

FutureCar Staff