Toyota Ends US Sales of C-HR After 5 Years

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【Summary】Toyota discontinued the C-HR in the US after 5 years due to its unconventional styling and target audience. Originally a concept car for Scion, the C-HR's design was different from Toyota's mainstream lineup. With Scion folding in 2016, Toyota embraced the C-HR for the 2018 model year. However, it seems that the C-HR did not gain the same popularity as other models like the Corolla hatchback.

FutureCar Staff Sep 20, 2023 9:20 AM PT

Toyota Ends US Sales of C-HR After 5 Years

The Toyota C-HR was a unique addition to Toyota's recent lineup, standing out with its unconventional design. While other Toyota models like the Camry and RAV4 prioritize a safe and conservative styling, the C-HR aimed to appeal to a younger audience seeking a more vibrant and trendy car.

Originally, the C-HR was a concept car developed by Toyota's now-discontinued brand, Scion. This is why the name includes a hyphen and the design deviates from Toyota's mainstream models. Despite its name, which stands for "Coupe High-Rider," the C-HR actually features four doors.

When Scion ceased operations in 2016, Toyota made the decision to adopt the nearly complete C-HR and release it as a Toyota model for the 2018 model year. This was a similar path taken with the Scion iM, which transformed into the popular Corolla hatchback, and the Scion FR-S, which is now known as the 86.