Toyota Land Cruiser cost

Home > Industry Analysis > Content

【Summary】Toyota has unveiled its new Land Cruiser for 2024, which rivals the Land Rover Defender in terms of retro styling and off-road capability. The Land Cruiser is expected to be more reliable than the Defender and will also be more affordable, with a starting price of around £50,000, making it £13,500 cheaper than the Defender. The Land Cruiser will be available in the UK from late 2023 and will feature a 2.8-liter turbo diesel engine with a towing capacity of 3,500kg.

FutureCar Staff Aug 14, 2023 10:17 AM PT

Toyota has unveiled its new Land Cruiser for 2024, which features retro styling that rivals the Land Rover Defender's bold looks. The Land Cruiser has a strong reputation for reliability, while Land Rover's track record has been more questionable in recent years. One advantage of the Land Cruiser may be its affordability compared to the Defender.

The new Land Cruiser has been long-awaited, with the 2024 model showing a completely restyled look. Toyota aims to protect its market share and steal sales from competitors like the Defender and Ineos Grenadier. The Land Cruiser is highly popular in countries with challenging terrains, such as Africa, Australia, the Middle East, and remote parts of the US.

The Land Cruiser will continue to focus on its traditional strengths of quality, durability, and reliability. It will be available in the UK, with order books opening later this year. The starting price is expected to be around £50,000, making it significantly cheaper than the Land Rover Defender.

The new Land Cruiser features retro-inspired design elements, drawing on the square shape of earlier generations. It has shorter overhangs, sculpted corners, and easy-to-replace body panels. Inside, buyers can choose between five or seven-seat configurations, making it attractive for tour guide businesses.

The Land Cruiser has undergone improvements to enhance its performance on and off-road. It has a new platform for better off-road capabilities while maintaining on-road composure. The new frame is more rigid, resulting in improved responsiveness, handling, and ride comfort. The Land Cruiser also comes with new technology, including a 'Multi-Terrain Monitor' system and a 'Multi-Terrain Select' system.

The Land Cruiser has a long history, dating back 72 years. It has earned a reputation for durability and reliability, making it popular in countries with challenging landscapes. Toyota has sold over 11.3 million Land Cruisers across more than 170 countries and regions. The new Land Cruiser continues the legacy of the iconic off-roader.