AI Illustrates Emotional Response to Audi Car

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【Summary】Audi Canada has launched a campaign called 'Feel the art of Audi' that uses AI to visualize supermodel Coca Rocha's emotional response to their new Q8 Sportback e-tron. Biometric data from Rocha's emotional reactions was fed into an AI model, which created vibrant visual representations of her emotions. This campaign demonstrates the potential of AI to capture and convey human emotions in a unique and engaging way.

FutureCar Staff Aug 15, 2023 9:25 AM PT

AI Illustrates Emotional Response to Audi Car

In a recent ad campaign, Audi Canada aimed to showcase the emotional experience of driving their new electric Q8 Sportback e-tron. Supermodel Coca Rocha was featured in the campaign, wearing biometric sensors to capture her emotional reactions as she viewed and drove the Q8 for the first time.

The brand then used artificial intelligence (AI) to analyze the biometric data and translate it into vibrant visual imagery. The resulting visuals represented Rocha's emotions, ranging from awe to exhilaration and serenity, in a multicolored explosion of tiny particles.

The campaign, titled 'Feel the art of Audi', was created by Toronto-based agency Bensimon Byrne and launched last month. It reflects a growing trend of brands and agencies using AI, specifically generative AI, in innovative and engaging ways.

According to Joseph Bonnici, the chief creative officer of Tadiem, Bensimon Byrne's parent company, the inspiration for the campaign came from the emotional reaction that driving a beloved vehicle can evoke. By measuring and visualizing a devoted Audi driver's reaction to the Q8, the brand aimed to provide viewers with a deeper understanding of the car's design, performance, and refinements.

This campaign is just one example of how AI is being utilized in the advertising industry to create unique and compelling content. From composing scripts to visualizing emotions, AI continues to push the boundaries of creativity and technology.

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