Alfa Romeo's Museum Unveils Hidden Gems

Home > Industry Analysis > Content

【Summary】The Alfa Romeo Museum in Milan reveals its hidden treasures: two secretive floors filled with prototypes and concept cars. Harry Metcalfe explores this hidden collection, shedding light on Alfa Romeo's rich history and innovation, including the origin of its name as an acronym.

FutureCar Staff Oct 15, 2023 4:24 PM PT

The Alfa Romeo Museum in Milan, renowned for its collection of exceptional automobiles made by the iconic Italian brand, has unveiled its well-kept secrets.

While Alfa Romeo is known for preserving its classics, there are two hidden floors in the museum that are not accessible to ordinary visitors. These floors house a remarkable collection of Alfa Romeo prototypes and concept cars, which are rarely seen by the public. Recently, Harry Metcalfe from Harry's Garage had the opportunity to explore these hidden gems, shedding light on the rich history and innovation of this legendary automaker.

Metcalfe's tour began with a fascinating revelation about the origin of the Alfa Romeo name. Contrary to popular belief, "ALFA" in Alfa Romeo is not a name but an acronym for Anonima Lombarda Fabbrica Automobili. This interesting tidbit of history set the stage for a more in-depth exploration of the brand's legacy.