Bentley's Road Trip Upgrade

author: FutureCar Staff    

Superlatives like "iconic" and "legendary" are often used in marketing, but rarely live up to their hype. Bentley, however, has created a truly extraordinary experience with their Bentley Extraordinary Journeys program. This program offers once-in-a-lifetime driving holidays where guests can pick up a fleet of Bentleys and embark on a scenic route to a designated destination.

While this may seem like something car enthusiasts could plan themselves, Bentley has gone above and beyond to create truly extraordinary adventures. With a network of partners and a deep understanding of the luxury market, Bentley has curated experiences that are truly exceptional. And of course, guests have the opportunity to drive brand-new Bentleys throughout the journey.

The Bentley Extraordinary Journeys program currently offers six experiences around the world, from New Zealand to New Mexico. The original journey, which takes place in Britain, starts at Bentley's headquarters and ends with a stay at The Macallan, one of Bentley's long-standing partners.

From the moment guests arrive at Crewe and step into the luxurious Flying Spur, they are amazed at every turn. The journey begins with a coffee and croissant at Bentley's CW1 House, a state-of-the-art showroom where Bentley shares their vision with clients and showcases new prototypes. The experience continues with a comprehensive tour of the factory, where guests witness the genuine craftsmanship and passion of the people behind Bentley's luxury cars.

After the factory tour, guests enjoy lunch at CW1 House and have time to freshen up at a local hotel. The highlight of the first evening is a unique dinner in the factory itself, surrounded by partially-completed vehicles. This rare opportunity brings guests closer to the heart of the brand and builds excitement for the days ahead.

The journey continues with scenic drives and luxurious stops. The support crew takes care of every detail, from refueling and cleaning the cars to transporting luggage to the next destination. Each day brings new adventures, from a stay at Middleton Lodge with a dip in the outdoor pool to a drive through the picturesque B-roads of Northumberland and Scotland.

The journey culminates at The Macallan Estate on Speyside, where guests are treated to a guided tour of the archives and a tasting of rare Macallan expressions. Dinner at the distillery and a visit to a hidden bar with a bottle of the exceptional Macallan 30 year old provide a fitting end to the trip.

The Bentley Extraordinary Journey UK program is priced at £14,950 per person, based on two people sharing. It truly lives up to its name, offering an extraordinary experience that is worth every penny. For more information, visit bentleymotors.com.

FutureCar Staff