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Citroën announces prices for updated car lineup

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【Summary】Citroën has announced new pricing for its updated model range in the UK. The range now includes three trim levels named YOU!, PLUS, and MAX, making it easier for customers to understand the specifications and options available. The entry-level YOU! trim offers standard equipment such as Advanced Comfort Suspension and a 10-inch touchscreen, while the PLUS trim includes features like a rear-view camera and connected navigation. The MAX trim adds keyless access and adaptive cruise control.

FutureCar Staff    Oct 04, 2023 9:22 AM PT
Citroën announces prices for updated car lineup

Citroën UK has unveiled the pricing details for its updated model range, introducing three new trim levels named YOU!, PLUS, and MAX. This move is aimed at achieving a more balanced pricing policy. The YOU! trim levels are available on all Citroën passenger cars, except for ë-Berlingo and ë-SpaceTourer.

The car manufacturer stated that this redefinition has resulted in a more concise range, making it easier for customers to understand the different specifications and options available. For instance, the entry-level YOU! trim for C4 and C4 X models, priced at £19,495 OTR, includes features like Advanced Comfort Suspension, Advanced Comfort Seats, and a 10-inch touchscreen with DAB digital radio, Bluetooth® connectivity, and wireless smartphone mirroring through Apple CarPlay and Android Auto.

In addition to these features, the YOU! trim level also offers safety systems such as Active Safety Brake and Lane Departure Warning, as well as driving assistance systems like cruise control, Speed Sign Recognition and Recommendation, and rear parking sensors.

The PLUS trim, available for C4 and C4 X models, includes a rear-view camera and connected navigation. Priced from £23,530 and £24,935 respectively, the PLUS trim also offers features like natural voice recognition, automatic headlights and windscreen wipers, a 10-inch touchscreen, and Citroën's Connect Box Emergency & Assistance system. Drivers with the PLUS trim also receive a one-year trial subscription to Citroën Connect PLUS services, which includes real-time traffic and speed camera alerts.

The MAX trim level, available for C4 and C4 X models, offers additional features such as keyless access and adaptive cruise control (for automatic and electric versions). Priced from £25,420 and £26,820 respectively, the MAX trim is further enhanced with dark-tinted rear windows and 18-inch diamond-cut alloy wheels.

Furthermore, Citroën will continue to offer specific additional collections, including the electrified ë-Series collection for ë-C4 and ë-C4 X models. Priced from £36,295, the ë-Series trim offers even more features and enhanced levels of style and technology, such as a bi-tone roof, a heated steering wheel, wireless induction smartphone charging, heated front seats, and an upgraded Citroën HiFi system. The ë-Series versions also come with Citroën's Dark Chrome Colour Pack applied to the front bumper inserts and the Airbump panels.

Citroën believes that the redesigned product range will enhance the purchasing experience for customers, while also reducing costs and delivery times. The company has also made improvements to its website to make it more navigable and functional. Additionally, the rationalization of Citroën's manufacturing processes has led to enhanced stock management, production control, and cost control, resulting in fair pricing and shorter delivery times.

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