Cybertruck queues evoke memories of early iPhone days as muddy pickup exceeds Gigawiper limits.

author: FutureCar Staff    

Tesla has begun delivering the highly anticipated Cybertruck display units to various showroom floors and service centers across the country. As a result, people are traveling long distances just to catch a glimpse of the revolutionary vehicle.

These deliveries are taking place in locations such as service centers and busy malls, coinciding with the holiday shopping season. This aligns with previous rumors that suggested Tesla would distribute the Cybertrucks to select locations based on factors such as geography, demand, and visibility. It appears that these rumors were accurate, as Tesla is now implementing this distribution strategy.

The first Cybertruck was discreetly delivered to the Westfield UTC mall in San Diego, surprising even the Tesla representatives present. Interestingly, the Cybertruck advertisement outside the mall contained a typo, referring to the vehicle's "exosekelton." However, this error has since been corrected for the other display units nationwide. This minor mistake highlights the somewhat rushed nature of the Cybertruck's launch period, which culminated in the delivery event on November 30th. Although it took a few days for Tesla fans to discover this new launch strategy, they are now forming queues outside Tesla locations where a Cybertruck unit is on display, reminiscent of the lines Apple fans would form for the release of a new iPhone.

This unique distribution approach may serve as evidence to Tesla that demand for the Cybertruck will not be an issue in the foreseeable future. However, the company's main challenge lies in ramping up production of the vehicle. In fact, the first retail Cybertruck units may not even go to the earliest customers on the extensive reservations list. The same tipster who predicted the Cybertruck's showroom appearances prior to the launch also claimed that Tesla would allocate the first few trucks to customers based on various factors, rather than reservation numbers. Another rumor suggested that industry influencers may have played a role in determining these initial customers.

Tesla's target audience for the Cybertruck appears to be the general pickup truck market rather than just its devoted fanbase. This explains the emphasis on showroom displays and industry influencer promotions, as well as the focus on the vehicle's toughness in the advertising campaigns. Tesla has been testing the Cybertruck's off-road capabilities at dedicated locations, highlighting its 14-inch suspension travel and aiming to establish a rugged image for the vehicle.

Interestingly, an aerial view of the Gigafactory in Texas, where the first electric pickup is being assembled, revealed the dirtiest Cybertruck ever seen. Covered in mud from its tires to the automatic tonneau cover, the stainless steel body of this unit was barely visible. This suggests that the single Gigawiper on the Cybertruck may have been pushed to its limits in terms of cleaning abilities.

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FutureCar Staff