Electric Jaguar GT brand era

author: FutureCar Staff    

Jaguar is preparing for its all-electric future with the introduction of a £100,000 four-door GT. Our exclusive image provides a glimpse of what to expect, showcasing a striking rear design that signifies a departure from the brand's current lineup. The GT features a wide stance, distinct squared-off angles, straight lines, and a prominent diffuser. The razor-thin tail-lights and the absence of Jaguar badging further enhance its unique look.

Newly appointed JLR boss Adrian Mardell expressed a clear desire to take Jaguar in a new direction with a fresh visual identity that truly captures the brand's emotion. The design team at Jaguar produced multiple options for consideration, and the image we see here represents the first interpretation of a new design language. This design was unanimously chosen by key stakeholders and is described by Mardell as "jaw-dropping."

The rapid design process, known as Project Renaissance, was initiated by JLR's Chief Creative Officer, Gerry McGovern. Three teams within JLR's design studio in Gaydon were given a common brief to create three distinct types of vehicles. In just three months, they produced 18 clay-model proposals.

Prototypes of the new GT are expected to undergo road testing by the end of the year, with an official unveiling planned for April or May 2024. Sales are scheduled to begin in 2025. This GT not only represents the future of Jaguar but also provides a glimpse into the design direction of the two upcoming crossovers. Mardell emphasizes the importance of maintaining a family look across the lineup.

Jaguar is undergoing a complete reboot as part of JLR's Reimagine strategy. Rather than replacing existing models, the British brand will be positioned alongside Range Rover, Defender, and Discovery as one of JLR's four brand pillars. The three-car lineup, including the GT, will be manufactured at the Solihull plant, which will also produce the all-electric Range Rover. The GT will be the most powerful Jaguar production car to date, surpassing the brand's current EV, the I-Pace, in terms of range and charging capacity.

While specific motor outputs and performance figures have not been released, Jaguar claims that the new GT will offer up to 700km (435 miles) of range and be capable of adding approximately 200 miles of range in just 15 minutes of rapid charging.

FutureCar Staff