Elon Musk's Beer Sales Reach $150

author: FutureCar Staff    

Tesla is offering a unique limited-edition set of beers and ceramic steins for sale at a price of $150. The design of the steins is inspired by the futuristic shape of the Cybertruck, adding to their appeal. This is not the first time Tesla has ventured into the beverage industry, as they previously released a $30 GigaBier to commemorate the opening of their Berlin factory. The company also made headlines in 2020 with the launch of a $250 bottle of branded tequila, although they faced some regulatory challenges in naming it "Teslaquila".

The limited-edition beer set includes two 11-ounce bottles of Tesla CyberBeer, described as a "Helles Lager" with flavors of herb, spice, tea, and citrus. In addition, the set comes with two matte-black ceramic CyberSteins that perfectly mimic the unique design of the Cybertruck. Tesla has announced that orders for the beer will start shipping in late October, giving fans of the brand something to look forward to.

It's worth noting that Tesla's foray into the beverage industry is not surprising, considering their innovative and unconventional approach to business. The company has consistently pushed boundaries and captured the attention of consumers with their electric vehicles and other products. While some may view this move as a marketing strategy, it also showcases Tesla's ability to diversify and expand their brand beyond the automotive sector.

As with any new product launch, there are always questions and curiosity surrounding the offering. However, at the time of writing, Tesla has not provided any further details or comments regarding the limited-edition beer set. It remains to be seen how well-received this new product will be and whether it will become a sought-after collector's item for fans and enthusiasts of the brand.

FutureCar Staff