Imagine Alfa Romeo's Upcoming Model

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【Summary】Alfa Romeo is encouraging fans to imagine their dream model using AI. The upcoming model is expected to be a mid-engined supercar, but fans can submit keywords to create a rendering of any Alfa Romeo model they desire. The brand will use AI to generate the renderings based on the submissions. Details about the actual model are limited, but it may share underpinnings with the Maserati MC20 and have a top speed of 333 km/h. The model will be unveiled next week at the Alfa Romeo Museum in Italy.

FutureCar Staff Aug 25, 2023 4:39 PM PT

The Australian arm of Alfa Romeo is inviting fans to use artificial intelligence to imagine their dream Alfa Romeo model. While the upcoming model is expected to be a mid-engined supercar inspired by the Alfa Romeo 33 Stradale from 1967, fans can let their imagination run wild and create any type of Alfa Romeo they desire. The brand's website offers examples such as low-slung supercars, grand tourers, sedans with a retro flair, and even a coupe SUV.

To participate, fans can comment on Alfa Romeo Australia's Instagram post with six keywords describing their dream Alfa Romeo model and the desired environment. Alfa Romeo Australia will then use AI technology to generate renderings based on the submissions and share the best results on their Instagram profile.

While Alfa Romeo has been secretive about the details of the upcoming model, a few teasers have been released, showing glimpses of the grille, taillight, and steering wheel. Speculations suggest that the car's underpinnings could be shared with the Maserati MC20, which features a carbon-fiber monocoque. The engine could potentially be the twin-turbo 2.9-liter V6 from the Giulia GTA. Reports indicate that the model may bear the 33 nameplate, have a top speed of 333 km/h (206 mph), and be produced in a limited quantity of 33 units, with a price tag exceeding €1 million ($1.1 million).

All questions will be answered soon, as the big unveiling is scheduled to take place next week at the Alfa Romeo Museum in Italy, where the original source of inspiration is housed.