Mercedes EQE 350 SUV UK debut

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【Summary】Mercedes' new EQE 350 SUV is launched in the UK, while Ford and Vauxhall's future dominance is uncertain due to pricing challenges in the EV era.

FutureCar Staff Nov 18, 2023 8:18 AM PT

Once-dominant Ford and Vauxhall may face challenges in the future, potentially becoming also-rans in their respective markets.

According to editor-in-chief Steve Fowler, the key for Ford and Vauxhall to maintain their popularity with customers in the electric vehicle (EV) era lies in getting their pricing right.

Fowler believes that as the automotive industry shifts towards EVs, it is crucial for these once-dominant brands to adapt their pricing strategies to remain competitive.

With the growing demand for electric vehicles, Ford and Vauxhall need to ensure that their pricing aligns with customer expectations and market trends.

Failure to do so could result in these once-prominent brands losing their position in the market, becoming overshadowed by other competitors.