Nissan's futuristic EV concept hints at an electrifying future in Europe.

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【Summary】Nissan unveils a new EV concept for the European market, as part of its "Ambition 2030" plan to introduce 19 new electric vehicles globally. The automaker aims to prioritize the European market, where a third of its EV sales occur. Nissan plans to reduce battery costs by 65% by 2028 and launch solid-state batteries to decrease charging time and costs. The company also has upcoming EV models, including an electric Micra and an undisclosed car manufactured in the UK.

FutureCar Staff Sep 25, 2023 4:14 PM PT

Nissan's futuristic EV concept hints at an electrifying future in Europe.

Nissan's London design team has created a compact non-production EV hatchback called Concept 20-23. This vehicle, designed for the European market, features circle daytime-running lights.

Under its "Ambition 2030" plan, Nissan aims to introduce 19 new electric vehicles globally, along with eight "electrified" vehicles. The company is particularly focused on fast-tracking the European market, where a third of its global EV sales occur.

In Europe, Nissan currently sells only hybrid and electric models. This includes the non-plugin hybrid Qashqai crossover and X-Trail compact SUV, known as "e-Power," as well as the Nissan Ariya EV and Townstar electric van.

Looking ahead, Nissan's upcoming EVs in Europe will include an electric version of the extra compact Micra, serving as the brand's entry-level vehicle. Additionally, another car yet to be revealed is planned for production at Nissan's Sunderland plant in the UK.

To support its goal of an all-electric lineup, Nissan is developing plans to reduce battery costs by 65 percent by 2028. These plans involve adopting lower-cost chemistries that eliminate the use of cobalt, which is often associated with ethical concerns.

Simultaneously, Nissan is reaffirming its commitment to launching solid-state batteries, which it claims can significantly reduce EV charging time and battery costs. The company aims to achieve a charging time reduction of one-third and lower battery costs to $75 per kWh, with a further target of $65 per kWh. In comparison, the US Department of Energy's Vehicle Technologies Office reported that in 2022, batteries for EVs produced at scale cost around $153 per kWh. Nissan has also announced a 2 trillion yen investment (approximately $17.6 billion) over five years to accelerate its global EV development.