RealTruck, Inc. buys Go Rhino

author: FutureCar Staff    

RealTruck, Inc., a leading manufacturer of truck, Jeep®, and Bronco® accessories, has expanded its position in the market with the acquisition of IDDEA, known for its Go Rhino brand. Go Rhino is renowned for its innovative premium products and holds numerous patents in the industry. This acquisition further strengthens RealTruck's portfolio of brands, which includes truck bed covers, liners, steps, floor liners, fender flares, vent visors, and cargo management.

RealTruck CEO Carl-Martin Lindahl expressed his excitement about the partnership, stating, "We're pleased to welcome the Go Rhino team to our family of leading aftermarket automotive accessories brands. We look forward to joining forces to expand RealTruck's operations into Mexico with Go Rhino's impressive product design, development, and manufacturing teams." Manuel Alvarez, president of Go Rhino, also expressed enthusiasm about the partnership, highlighting their shared vision to scale the aftermarket accessory market.

Go Rhino is known for its wide range of automotive accessories, including side steps, running boards, sports bars, hitch steps, bumpers, and products for public safety vehicles. They also offer an extensive program of Bronco®-specific accessories. These products are designed to provide the perfect combination of fit, function, and style.

Manuel Alvarez reiterated Go Rhino's commitment to providing innovative products that allow people to customize their vehicles and express their lifestyle. He stated, "We are excited to partner with RealTruck to expand our products' reach in support of their vision to scale the aftermarket accessory market through increasing consumer awareness."

Alvarez, who has owned and managed Go Rhino in Mexico for several decades, will continue to lead RealTruck's operations in Mexico and play a key role in the company's product supply leadership team.

RealTruck, Inc. is a premier truck, Jeep®, and off-road parts and accessories company headquartered in Ann Arbor, Michigan. With over 5,000 employees and 35 locations across North America, RealTruck.com is the ultimate destination for those who love and live a real-truck lifestyle. The company's customer-first mindset drives them to continuously design, develop, manufacture, and sell industry-defining products. RealTruck, Inc. offers a seamless consumer experience through its omni-channel approach, serving customers online and through dealer locations and automotive partnerships.

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SOURCE: RealTruck

FutureCar Staff