RealTruck, Inc. buys Go Rhino

author: FutureCar Staff    

RealTruck, Inc., a leading manufacturer of truck, Jeep®, and Bronco® accessories, has expanded its position in the market with the acquisition of IDDEA, also known as Go Rhino. Go Rhino is known for its innovative premium products and holds numerous patents for its developments in the truck, Jeep, and SUV accessories industry. This acquisition further strengthens RealTruck's portfolio of brands, which includes truck bed covers, liners, steps, floor liners, fender flares, vent visors, and cargo management solutions.

RealTruck CEO Carl-Martin Lindahl expressed his excitement about the partnership, stating, "We're pleased to welcome the Go Rhino team to our family of leading aftermarket automotive accessories brands. We look forward to expanding RealTruck's operations into Mexico with Go Rhino's impressive product design, development, and manufacturing teams." Manuel Alvarez, president of Go Rhino, also shared his enthusiasm, mentioning that they are excited to partner with RealTruck to increase consumer awareness and expand their product reach.

Go Rhino is known for its wide range of automotive accessories, including side steps, running boards, sports bars, hitch steps, bumpers, and products specifically designed for public safety vehicles and Bronco® owners. The company has been dedicated to delivering products that offer the perfect combination of fit, function, and style for over 40 years.

Manuel Alvarez emphasized Go Rhino's commitment to providing innovative products that allow people to customize their vehicles and express their lifestyle. He mentioned, "We are excited to partner with RealTruck to expand our products' reach in support of their vision to scale the aftermarket accessory market through increasing consumer awareness." Alvarez will continue to lead RealTruck's operations in Mexico and play a key role in the company's product supply leadership team.

RealTruck, Inc. is a premier vertically integrated truck, Jeep, and off-road parts and accessories company headquartered in Ann Arbor, Michigan. With over 5,000 employees and 35 locations across North America, RealTruck.com serves as the ultimate source and digital destination for those who embrace the real-truck lifestyle. The company is known for its customer-first mindset and continuously develops and sells industry-defining products with a growing number of patents. RealTruck, Inc. offers a seamless consumer experience through its extensive omni-channel approach, serving customers online and through its dealer locations and automotive partnerships.

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SOURCE: RealTruck

FutureCar Staff