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Team GB's 2024 Olympic Games bike developed with Lotus

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【Summary】Lotus has partnered with the Great Britain Cycling Team to develop the Hope-Lotus bike for the 2024 Olympic Games. The bike will feature carbon fibre advancements from the Evija electric supercar and will incorporate the latest aerodynamic gains. The team hopes that the new bike will give them a competitive edge in the upcoming games.

FutureCar Staff    Aug 16, 2023 6:54 AM PT
Team GB's 2024 Olympic Games bike developed with Lotus

Car designers are known for their creativity and innovation, and it's no surprise that many of them have ventured into creating non-automotive merchandise. From bicycles to boats, here are some of the craziest brand extensions from car designers.

Lotus has recently unveiled its new partnership with the Great Britain Cycling Team to design the racer for the 2024 Olympics. The Hope-Lotus bike features carbon fiber advances developed on the Evija electric supercar and the latest aerodynamic gains.

Polestar, the Swedish electric luxury car manufacturer, has collaborated with Candela to create the C-8 Polestar edition hydrofoil speedboat. Powered by a 69kWh battery, the electric boat claims a range of 57 nautical miles and a cruising speed of 22 knots.

Aston Martin is taking brand extension to a whole new level with its swanky waterside residence in Downtown Miami. Buyers of the luxury flats will also receive a free DBX SUV as part of the deal.

Bugatti has partnered with Jacob & Co to create a watch with its own W16 engine inside. The movement of the watch has 578 components, making up a model W16 engine.

Aston Martin has surprised everyone by venturing into the world of motorcycles. The AMB001 motorbike, a collaboration between Aston Martin and Brough Superior, is a track-only, limited-edition racer with a turbocharged 178bhp V-twin engine.

Rolls-Royce has created a bespoke champagne chest exclusively for champagne and caviar. The chest is made from Tudor Oak wood, stainless steel, natural-grain leather, and carbon fiber.

Rolls-Royce has also teamed up with Fabergé to create the Spirit of Ecstasy Fabergé Egg. The egg is made from rose gold vanes and 10 carats of white diamonds.

McLaren has partnered with Gandys to create limited-edition flip-flops, with all profits going to a new children's home in Brazil. The flip-flops are painted in McLaren's colors of orange and blue.

Lamborghini has ventured into the world of furniture with a new sideboard. The sideboard is designed by Karim Rashid and reflects Lamborghini's super sports car design.

Mercedes has teamed up with Rotwild to create a handbuilt racing bicycle inspired by the AMG GT R. The bike features a carbon fiber frame and high-quality running gear.

Aston Martin has collaborated with upmarket bicycle manufacturer Storck to create the Storck Fascenario.3 Aston Martin Edition. Built from carbon fiber, the bicycle weighs just 5.9kg and costs a staggering £15,777.

Mazda, known for its sleek designs, has even ventured into the world of fragrance. The Soul of Motion perfume combines woody notes, leather, rose, lime, and blackcurrant.

Renault has embraced its F1 heritage by launching a yellow teapot. The teapot is designed to celebrate the brand's four decades in top-level motorsport.

Lamborghini has created a massive boombox called the Lamborghini Esavox. Designed by iXoost, the boombox features Lamborghini design touches and is available in four different colors.

Ferrari has ventured into the world of office furniture with its sculpted office chairs. The chairs are made from carbon fiber or 'alutex' and come in two shapes.

Bentley has taken luxury to the next level by creating an actual double bed. Part of the Bentley Home collection, the bed is designed by architect Carlo Colombo.

Bugatti has partnered with German cycle specialist PG to create the PG Bugatti Bike. Weighing less than 5kg, the bike is made from carbon fiber, titanium, and aluminum.

Aston Martin has collaborated with Formitalia to create a furniture collection. Handcrafted using Nubuck leather and muted colors, the collection reflects Aston Martin's attention to detail.

Lamborghini has created a hand-polished blazer as part of its 'Ettore Bugatti capsule collection.' The blazer features quilted stitching on the back to match the seats in the new Chiron hypercar.

Ginetta, a sports car specialist, has branched out into clothing with its Ginetta Lifestyle range. The range includes motorsport-inspired coats, cords, boots, brogues, and a race-harnessed rucksack.

Pininfarina, known for its car designs, has ventured into the world of bicycles. The SK Pininfarina bicycle, developed with De Rosa, is a low-drag machine made from carbon fiber.

Pininfarina has also designed a luxury mega-yacht in collaboration with shipbuilder Fincantieri. The Ottantacinque is 85 meters long and has five decks, twin swimming pools, and accommodation for 14 passengers and 19 staff.

Ferrari has expanded its brand into the world of school supplies with the Ferrari Back to School Collection. The collection includes a go-faster pencil case.

Mazda has created a sofa inspired by the stance of its CX-3 crossover. The sofa features a unique design but its comfort is still up for debate.

Jaguar has designed streamlined handlebars for Sir Bradley Wiggins's Pinarello Bolide HR bike. The handlebars were put through Jaguar's design process to help reduce aerodynamic drag.

Lamborghini has collaborated with d'Avenza Fashion to create a hand-cut jacket. The jacket features silk-yarn finished buttons and is designed to match the seats in the new Chiron hypercar.

Ford has created a carbon fiber racing sailboat as part of its Milan designs. The sailboat is influenced by the new GT supercar.

Ford has also created an electric guitar made from aluminum and wood. The guitar is painted in the same Liquid Blue color as the GT show car.

Mazda has created a minimalist bicycle, with the frame hand-hammered from a single sheet of steel. The seat and stitching are inspired by the interior of the new MX-5.

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