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Toyota Cars Display Japan Motor Show 2023

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【Summary】Over 400 companies are participating in the Japan Motor Show, with Toyota being a major presence. Toyota is focusing on diverse electrification solutions for different markets. They are showcasing various car models, including a battery electric sports car, a customizable pick-up truck, and an electric Land Cruiser. Lexus is also present with their battery electric sedan and SUV concepts, featuring personalized driving experiences.

FutureCar Staff    Oct 28, 2023 6:15 AM PT
Toyota Cars Display Japan Motor Show 2023

The Japan Motor Show, formerly known as the Tokyo Motor Show, is currently taking place in Tokyo until November 5, 2023. This biennial event has attracted over 400 companies, brands, and businesses, marking its return after a four-year hiatus.

The focus of the show is on carmakers, who are not only showcasing their car models but also introducing technologies that will shape the future of transportation. With the exception of BMW, Mercedes-Benz, and BYD, all major Japanese car brands are represented, with Toyota leading the pack.

Toyota has adopted a comprehensive and diverse approach to the issue of electrification. Instead of pursuing a one-size-fits-all solution, the car giant is tailoring its offerings to meet the specific needs of different markets. This approach aims to provide practical and meaningful solutions for each market.

Although the long-term success of this strategy remains to be seen, Toyota and its luxury brand Lexus have already presented an exciting lineup of car models at the Japan Motor Show. These models are expected to garner more attention in the coming months and years.

Here are some of the car models displayed by Toyota and Lexus at the Japan Mobility Show:

1. Toyota FT-Se: This concept car is a stunning battery electric sports car with a full-digital cockpit that offers an immersive driving experience.

2. Toyota FT-3e: Another battery electric vehicle (BEV) concept, the FT-3e showcases advanced styling and aesthetics, along with digital displays that provide information such as battery charge and interior air quality.

3. Toyota IMV-0 concept: This fully electric pick-up truck is fully customizable, allowing it to serve various purposes for owners. It supports future mobility lifestyles by offering customization options for both business and leisure applications.

4. Toyota Kayoibako: Named after configurable shipping containers used in Toyota's car plants, this BEV concept is fully customizable for different uses. It focuses on interior and exterior packaging and affordability.

5. Toyota Century: The new Century model is a premium chauffeur-driven car that embodies "stately grandeur." It aims to provide the ultimate freedom of movement to more people.

6. Toyota Crown: The classic Crown model has undergone a major facelift, and the Crown Sport Hybrid EV model is an SUV that offers an agile and sporty driving experience.

7. Toyota Land Cruiser Se: This electric version of the Land Cruiser retains its classic characteristics while offering high-torque driving and an elegant design. It also features a three-row interior.

8. Toyota EPU: The EPU is a next-generation mid-size pickup truck concept that is fully electric. It offers superior handling stability and ride comfort with its low center of gravity.

9. Toyota Juu: The Juu is an electric wheelchair concept that allows users to travel unassisted. It features large powered wheels that can traverse stairways and a retractable tail for stability.

10. Toyota Space Mobility Prototype: This electric-powered prototype vehicle, also known as a "moon buggy," can navigate boulders and climb slopes. The technology developed for this prototype will be used in space mobility vehicles.

Lexus also has its own lineup of electric vehicle concepts:

1. Lexus LF-ZC: This battery electric sedan concept is scheduled for production and launch in 2026. It represents Lexus' electrification journey with its sleek design and functional aesthetics.

2. Lexus LF-ZL: The LF-ZL is Lexus' flagship battery electric SUV concept. It offers a personalized driving experience based on the driver's habits and features a next-generation fully digital intelligent cockpit.

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