Toyota Land Cruiser: Price of Land Rover Defender Competitor

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【Summary】Toyota has unveiled its new Land Cruiser for 2024, which is expected to rival the Land Rover Defender. The Land Cruiser boasts retro styling and a rock-solid record for reliability. It is set to be more affordable than the Defender, with a starting price expected to be around £50,000, making it £13,500 cheaper than its main competition. The Land Cruiser will be available in the UK, with order books opening later this year.

FutureCar Staff Aug 14, 2023 12:13 AM PT

Toyota Land Cruiser: Price of Land Rover Defender Competitor

Toyota has unveiled its new Land Cruiser for 2024, which features retro styling that matches, if not surpasses, the bold looks of the Land Rover Defender. The Land Cruiser has a rock-solid record for reliability over the last 72 years, unlike Land Rover, which has had a more questionable recent track record. However, the Land Cruiser may also be the more affordable option of the two.

The new Land Cruiser has been eagerly awaited, as it is the first new model for the UK market in 14 years. The 2024 model showcases a completely restyled look, as Toyota aims to compete with rivals like the Defender and Ineos Grenadier. The Land Cruiser is renowned for its durability and reliability, making it a popular choice for challenging terrains and remote locations.

The Land Cruiser will continue to focus on its traditional strengths of quality, durability, and reliability, ensuring it excels in tough conditions. Toyota plans to open order books for the 2024 Land Cruiser later this year, with an expected starting price of around £50,000. This makes it significantly cheaper than the Land Rover Defender 110, which starts at £63,585.

The First Edition Land Cruisers, which will be available in the first half of 2024, will feature unique design elements such as round headlights and two-tone paint options. The Land Cruiser offers five or seven-seat configurations, making it attractive to tour guide businesses and safari excursions.

Toyota has made improvements to the Land Cruiser's visibility for shorter drivers, with a lower dashboard and instrument panel, as well as lower-framed side windows. Under its retro-inspired bodywork, the Land Cruiser features a new platform that provides optimal off-road performance and on-road composure. The new frame is more rigid, resulting in improved responsiveness, handling, and ride comfort.

The Land Cruiser will initially be available with a 2.8-litre turbo diesel engine and an eight-speed automatic transmission. It will have a towing capacity of 3,500kg. Toyota plans to introduce a mild-hybrid powertrain in 2025, combining the diesel engine with a 48-volt belt-integrated starter-generator.

The Land Cruiser has a long and storied history, dating back 72 years. It has earned a worldwide reputation for durability and reliability, with over 11.3 million units sold across more than 170 countries and regions. The Land Cruiser's ultimate mission is to take drivers wherever they need to go and bring them back safely.