Toyota Prius UK arrival confirmed

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【Summary】Toyota has reversed its decision and announced that the new Prius hybrid will be available in the UK. The car, which was initially not planned for the UK market due to decreased demand, will now be offered with pricing and specifications yet to be revealed. The fifth-generation Prius boasts improved fuel economy and lower CO2 emissions, and features a sleek design and upgraded interior technology.

FutureCar Staff Oct 31, 2023 4:22 PM PT

In a surprising turn of events, Toyota has announced that the latest Prius hybrid will indeed be coming to the UK, despite previous reports stating otherwise. The car, which was unveiled in November 2022, has already been available in other markets since the spring.

Initially, Toyota cited decreased demand as the reason for not bringing the new model to the UK. The popularity of the C-HR and Corolla, which offered similar powertrains to the Prius, had encroached on sales for the mid-size family car. The Corolla, in particular, has been stealing sales from the Prius in recent years.

However, the Prius has been a favorite among the private hire industry in the UK due to its efficiency. The latest model continues to offer plug-in hybrid and 'Series Parallel Hybrid' powertrains, with impressive fuel economy of up to 217mpg and low CO2 emissions of 29g/km.

Visually, the new Prius features a sleeker exterior design, taking inspiration from Toyota's upcoming bZ range of electric cars. Inside, there is a larger touchscreen and many of the car's technological features have been borrowed from the all-electric bZ4X.

Pricing and specifications for the Prius in the UK have not yet been revealed, but in Europe, the price ranges from around €45,000 to €50,000. If this translates to the UK market, the Prius would be significantly more expensive than the Corolla, which starts at £30,225.

For those interested in economical cars, be sure to check out our list of the most fuel-efficient options currently available.