Vision Neue Klasse: BMW's Brand Transformation

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【Summary】BMW is set to unveil the Vision Neue Klasse, a concept car that will shape the brand's future and mark a significant change. The car, expected to be similar to the production version coming in 2025, will feature sixth-generation batteries with improved range, energy density, and charging speed. BMW's design team expresses excitement about the new model, emphasizing its transformative impact on the brand.

FutureCar Staff Sep 03, 2023 11:52 PM PT

BMW is gearing up to introduce its next-generation electric vehicles with the unveiling of the Vision Neue Klasse concept car. This highly anticipated vehicle is expected to redefine the BMW brand and shape its future. The automaker has released teasers, generating excitement and anticipation for the upcoming reveal.

The Vision Neue Klasse concept car is set to be unveiled on September 2, showcasing a closer-to-production model. BMW CEO Oliver Zipse has stated that this concept will closely resemble the final production car, which is scheduled to hit the market in 2025. This concept car represents a significant step forward in BMW's electric vehicle strategy.

In a recent teaser, BMW turned the spotlight on its design team. Although the teaser does not reveal much about the car itself, it offers insights into the team's perspective on the new model. Designers express their admiration for the interior design, highlighting features such as the yellow seats, temperature controls, and the overall airy and light feel of the cabin.

Adrian van Hooydonk, the head of BMW Group Design, shares his belief that the launch of the Neue Klasse will transform the BMW brand. The design team echoes this sentiment, expressing their excitement about the opportunity to redefine BMW in a "cool" and innovative way.

The significance of the Vision Neue Klasse in reshaping the BMW brand was previously hinted at by Zipse. He referred to it as a "mega-project" that encompasses the entire company and represents the future of BMW. The production version of the concept car is expected to feature sixth-generation batteries, offering longer range, higher energy density, quicker charging, and reduced CO2 emissions during manufacturing.

BMW has confirmed that the Neue Klasse's dedicated electric vehicle architecture will serve as the foundation for six upcoming models. These vehicles, based on the concept car, are anticipated to make their debut between 2025 and 2027.