Barbie's World: GM's 10-Minute Cameo Rakes in $8 Million

author: FutureCar Staff    

A thrilling chase scene in the Barbie movie showcases not only Barbie herself, but also several notable vehicles. Alongside General Motors (GM) cars like the iconic custom electric 1956 Corvette and Chevy Suburbans, a Volkswagen Type 2 can also be spotted. These vehicles add excitement to the scene and capture the attention of viewers.

Barbie's choice of transportation to a party is none other than the eye-catching custom electric 1956 Corvette. This Chevy convertible Corvette has been a hit since the release of the film's trailer, captivating audiences with its timeless appeal. The marketing team behind the movie, with extensive social media campaigns and pre-release marketing, successfully partnered with GM, the leading automaker, to showcase their latest vehicles in the film, painting the world pink in the process.

The Barbie movie not only brings back childhood nostalgia for Barbie enthusiasts but also offers an opportunity for brands like Mattel to advertise their products. GM, in particular, benefits from product placement, earning a significant $8 million from just 10 minutes of screen time. Not only do GM cars feature prominently in the movie, but GM buildings can also be seen in the background of the thrilling car chase scene, connecting all the pink dots.

For car enthusiasts, here is a list of all the GM vehicles featured in the Barbie movie:

• Pink C1 Chevy Corvette: This legendary car, painted in pink, made its first appearance in the trailer and instantly gained popularity. Margot Robbie's Barbie character is seen driving this custom-made vehicle, which is 23% smaller than the original Corvette.
• 2024 Chevy Blazer SS EV: Painted in bright blue, this compact SUV is driven by America Ferrera's character, Gloria. Gloria showcases some impressive stunts in this vehicle while saving Barbie from the clutches of Mattel executives. GM also provides the antagonists with blacked-out Chevy Suburban SUVs for the chase scene.

Ken, Barbie's companion, gets his hands on a GMC Hummer EV in the real world, giving off a masculine vibe. However, once he enters the Barbie world, the Barbies reclaim the GMC Hummer EV and give it a pink makeover, aligning it with the overall theme of the movie.

In addition to the GM vehicles, a Volkswagen Type 2 and additional Chevy Suburbans can be spotted following Barbie during the thrilling chase scene. These vehicles add to the excitement and action-packed nature of the movie.

It's worth noting that GM stands out as the only major auto manufacturer with a woman CEO, Mary Barra. This aligns with the larger theme of the Barbie movie, further emphasizing the empowerment of women.

FutureCar Staff