BMW Vision Neue Klasse: Insights into the Brand's Future

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【Summary】BMW's upcoming Neue Klasse series will bring a radical change in design language to all six models launched on the platform, which will be fully electric with the possibility of hydrogen fuel cell variants. The interiors will feature a minimalist design with a new iDrive operating system, offering more spaciousness and fewer physical controls. The concept also reveals that BMW's design language will change and that the Neue Klasse models will share a bespoke EV platform.

FutureCar Staff Sep 03, 2023 4:15 PM PT

BMW is set to introduce a radical change in design language with its upcoming Neue Klasse series. This new design will be applied to all six models that will be initially launched on the platform. The Neue Klasse models will be fully electric, with the possibility of hydrogen fuel cell variants.

The interiors of the Neue Klasse models will feature a minimalist design, offering more spaciousness and fewer physical controls. They will also come equipped with a new iDrive operating system. This departure from the traditional BMW interiors has received mixed reviews, but it is a step towards a more streamlined and modern aesthetic.

The Vision Neue Klasse concept provides a glimpse into what BMW vehicles built after 2025 will look like. It is essentially a preview of the all-new 3 Series sedan that will be launched in 2025. However, this concept is not limited to just the sedan model. BMW plans to launch a total of six Neue Klasse models, including sedans, crossovers, SUVs, and possibly even wagons.

There are three major revelations from the Vision Neue Klasse concept. Firstly, it showcases BMW's future design language, which will be used across the entire lineup of Neue Klasse models. Secondly, the Neue Klasse models will share a bespoke EV platform, primarily focused on fully electric power. There will also be some hydrogen fuel cell variants available. Lastly, the interiors of the Neue Klasse models will adopt a minimalist approach, featuring a new iDrive operating system and offering more spaciousness.

BMW's sixth generation of eDrive technology will be introduced with the Neue Klasse models. This new powertrain and battery technology promises improvements in charging speed, range, and efficiency. BMW claims that the pure-electric 3 Series, which may be called the i3, will have an EPA range of close to 400 miles.

The Vision Neue Klasse concept represents a positive change for BMW, addressing criticisms of their recent design decisions. It signals a shift towards building electric cars, with the company planning to manufacture only EVs after 2030. The concept showcases a striking electric 3 Series that looks like it belongs in a science fiction movie.