Ford Hires Former Apple Executive for Software Subscription Unit

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【Summary】Ford has hired Peter Stern, a former Apple executive, to lead Ford Integrated Services, a new business unit focused on selling software subscription services to vehicle owners. Stern will oversee the expansion of Ford's BlueCruise driving system and the development of productivity, safety, and security services.

FutureCar Staff Aug 16, 2023 9:51 AM PT

Ford Hires Former Apple Executive for Software Subscription Unit

Ford has made a significant hire, bringing in Peter Stern, a former Apple executive, to lead a new business unit focused on selling software-related subscription services to vehicle owners. This move demonstrates Ford's commitment to integrating software and hardware into their services.

Peter Stern, who previously served as Apple's vice president of services, will now head Ford Integrated Services. During his time at Apple, Stern was responsible for overseeing various businesses, including Apple TV plus, iCloud storage, Apple Books, and the arcade and fitness operations.

Starting his new role on Monday, Stern will report directly to Ford's CEO, Jim Farley. In addition to managing software-related subscription services, Stern will also be tasked with expanding Ford's BlueCruise hands-free partially automated driving system. Furthermore, he will be responsible for enhancing productivity and implementing safety and security services.