Ford UK's New Chair: Lisa Brankin

author: FutureCar Staff    

Ford has made an announcement regarding its leadership in the UK, with Lisa Brankin taking over as the new UK chair. Brankin, who is currently the managing director, will now also assume the responsibilities of chairing Ford's UK operations.

With immediate effect, Brankin will be responsible for overseeing Ford's workforce in the UK, which consists of around 6,000 employees. The majority of these employees are based at the Dunton and Halewood sites, but there are also staff members in Northamptonshire, Stratford, Southampton, Dunton, Essex, and Cork.

In her new role, Brankin has expressed her commitment to Ford's ambitious electrification and agency model plans. She looks forward to continuing the development and promotion of Ford's UK talent and industrial footprint, attracting further investment and growth momentum towards an all-electric future.

Prior to her appointment as the managing director of the Ford of Britain & Ireland sales company in November 2020, Brankin held various director positions within the UK, including leading the passenger vehicle, sales, and marketing areas. She joined Ford as a graduate trainee in 1990.

Meanwhile, the previous UK chair, Tim Slatter, has been promoted to a US-based position within Ford. He will now serve as the vice president of product programs.

Last year, Slatter discussed the future of Ford's dealer network during an interview at the Halewood Plant. He emphasized the importance of the dealer network to the business and expressed the need to establish a direct relationship with customers in the long term.

For the full interview with Tim Slatter, you can read it here.

FutureCar Staff