Improved Buick Wildcat Design Study

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【Summary】Buick showcases the design evolution of the Wildcat, with the concept looking less appealing compared to the first iteration. The video also highlights Buick's transition from sedans to electrified crossovers, supported by its new logo.

FutureCar Staff Aug 29, 2023 6:20 AM PT

The General Motors Design studio recently provided a glimpse into the creation of the first version of the modern Buick Wildcat. This concept car, which made its debut just over a year ago, was designed to showcase the future direction of Buick's design. The influence of the Wildcat can already be seen in newer models such as the 2024 Envista.

In addition to showcasing the Wildcat, Buick also used the video to symbolically announce its departure from traditional sedans like the LaCrosse and Regal. Instead, the brand is embracing a new era of electrified crossovers. To further emphasize this shift, Buick has introduced a brand-new logo.

Interestingly, the animated car featured in the video, which was used to convince Buick's management to pursue the concept, appears to be more production-ready than the final version of the Wildcat. In our opinion, the animated car is even more attractive than the somewhat radical concept that was ultimately produced.